MAISON SPECIAL announces second Hello Kitty fashion collection
The second wave of a fashion collaboration between the brand MAISON SPECIAL and the iconic Sanrio character Hello Kitty is set to go on sale.
The first wave went on sale back in June 2025, and this new collection is themed around the concept “HELLO SPECIAL,” and features a lineup of ten different apparel items.
MAISON SPECIAL is a brand that creates unique and stylish fashion, and this new partnership incorporates the world of Hello Kitty into its signature aesthetic.
The designs for the collection are based on a classic, 1970s-era version of the Hello Kitty character and also heavily feature her signature ribbon motif.
The product lineup includes a wide range of stylish items, including a version of the brand’s iconic lace-up knit cardigan and its popular side-ribbon sweatpants.
The full lineup of ten new items is as follows:
- Knit Pullover: ¥26,400
- Knit Cardigan (Black): ¥27,500
- Knit Cardigan (Red): ¥27,500
- Crochet-like Knit Cardigan (Black): ¥24,200
- Crochet-like Knit Cardigan (Gray): ¥24,200
- Mesh Inner Top (Charcoal): ¥13,750
- Mesh Inner Top (Beige): ¥13,750
- Mesh Inner Top (White): ¥13,750
- Hand-Illustrated Long-Sleeved T-Shirt (Black): ¥12,650
- Hand-Illustrated Long-Sleeved T-Shirt (White): ¥12,650
- Hand-Illustrated Long-Sleeved T-Shirt (Red): ¥12,650
- Long-Sleeved T-Shirt (Black): ¥11,550
- Long-Sleeved T-Shirt (White): ¥11,550
- “Ear” Hoodie (Black): ¥19,800
- “Ear” Hoodie (Red): ¥19,800
- “Ear” Hoodie (Silver): ¥19,800
- “Hello Special” Track Jacket (Navy): ¥24,200
- “Hello Special” Track Jacket (Red): ¥24,200
- “Hello Special” Track Pants (Navy): ¥19,800
- “Hello Special” Track Pants (Red): ¥19,800
- Ribbon Sweatpants (Black): ¥18,920
- Ribbon Sweatpants (Red): ¥18,920
- Ribbon Sweatpants (Silver): ¥18,920
This new collection offers fans a unique and fashion-forward way to celebrate the long-running and beloved character.
The new “MAISON SPECIAL x Hello Kitty” collection is scheduled to be released from Friday, the 5th of September, 2025.
It will be available for purchase at all physical MAISON SPECIAL retail stores and on the official MAISON SPECIAL online store, with the online sale beginning at 12:00 PM Japan Standard Time.
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