Lawson's new NIKKE campaign features exclusive K-Pop themed merch

A new collaboration campaign has been announced between the nationwide convenience store chain Lawson and the popular mobile and PC game, Goddess of Victory: NIKKE.

The event will feature a wide range of in-store promotions, exclusive products, and merchandise based on new, original illustrations of the game’s characters.

The new artwork for the collaboration is split into two different themes.

One set of illustrations depicts the characters Rapi: Red Hood, Dorothy, and Cinderella in stylish, K-pop-inspired outfits.

A second set of art shows the characters Modernia, Red Lotus: Black Shadow, and Crown in elegant, luxury-themed attire.

The campaign includes a gift-with-purchase promotion, where customers who buy any two qualifying snack products at the same time can receive one of six different, original A4 clear files for free.

A special product collaboration has also been launched with Lotte’s “Toppo” chocolate snacks.

“Toppo” will be sold in limited-edition packaging featuring the NIKKE characters, and each box will also come with one of eight possible exclusive stickers.

A separate line of original merchandise will also be available for purchase.

Acrylic stands, slide mirror keyholders, and can badges will be sold directly at the stores.

Other, more exclusive items, such as a “Modernia’s Boyfriend Shirt Set” and various desk mats, will be available for pre-order through the in-store “@Loppi” terminals and the HMV&BOOKS online website.

Fans will also be able to use the in-store “Lawson Print” multi-copy machines to print out a series of exclusive, high-quality photo “bromides” of the characters, with the first of three planned waves featuring 53 different designs.

A social media campaign will also be held on the platform X, where followers who quote-repost the campaign message with a specific hashtag can enter a lottery to win a ¥10,000 QUO card.