hololive reveals "HoloNatsu Paradise" as this year's summer event

The VTuber agency Cover Corporation has officially kicked off its major annual summer event, this year titled “holoNatsu Paradise.”

This summer festival is a long-standing tradition for the globally popular VTuber agency, having been held in previous years under names like “hololive Summer” and “holo no Natsuyasumi.”

These yearly events are a cornerstone of the fan experience, typically involving the debut of new, summer-themed outfits for many of the affiliated VTuber talents, alongside special projects like original music and unique merchandise.

An “opening ceremony” stream has already aired, officially starting the festivities with a group of ambassador talents.

This initial group included Houshou Marine, Shirogane Noel, and La+ Darknesss from the Japanese branch, Kureiji Ollie from the Indonesian branch, and the duo Fuwawa and Mococo Abyssgard from the English branch.

A new Hololive Idol Project song, created specifically for the event, has also been released.

The track, titled “Aizome Summer Time,” features a cross-branch collaboration between Usada Pekora, Momosuzu Nene, Tsunomaki Watame, Ayunda Risu, Kobo Kanaeru, and Fuwawa and Mococo Abyssgard.

In line with tradition, a massive wave of new summer designs for the Hololive members has been revealed, showcasing the talents in swimsuits and other seasonal attire.

The first round of exclusive “HoloNatsu Paradise” merchandise has also been made available for purchase.

This initial drop includes a wide variety of digital and physical goods.

Voice Packs:
- 55 different voice packs from talents across the Japanese, Indonesian, and English branches are available for 500 yen, or $4 USD, each. Some members, like Ayunda Risu, have released versions in multiple languages.

Branded Apparel and Accessories:
- A line of general event merchandise is also for sale, including a card holder for 1,650 yen/$15 USD, t-shirts in black or white for 4,400 yen/$30 USD, a tote bag for 3,300 yen/$25 USd, and a keychain for 1,760 yen/$15 USD.

Acrylic Ice Cream Charms
- A series of collectible acrylic charms designed to look like ice cream cones are available, with each design inspired by a different Hololive member. These are sold randomly for 660 yen/$5 USD per charm, or in generation-specific boxes ranging from 9,900 yen/$40 USD to 10,560 yen/$70 USD.

While past summer events have included activities like group karaoke relays, the full schedule of events for “HoloNatsu Paradise” is expected to be revealed as the summer-long celebration continues.

The holoNatsu voice packs and the first wave of holoNatsu goods are now available to order from the official hololive production store.

You can also now watch the opening stream on YouTube: