Gundam GQuuuuuuX takes over Shinjuku’s Kabukicho Tower for new collab event

A new event will see Mobile Suit Gundam GQuuuuuuX partner with a landmark in one of Tokyo’s most popular districts.

The anime series will partner with Tokyu Kabukicho Tower for a special collaboration event running from June 12th to June 30th.

This extensive cross-promotion will feature exclusive merchandise, themed food menus within the tower, and a unique “train takeover” on the Tokyu Toyoko Line, operated by Tokyu Corporation who also own Kabukicho Tower.

Tokyu Kabukicho Tower, located in Shinjuku’s bustling Kabukicho district, is a modern entertainment complex housing various shops, restaurants, and entertainment venues.

The Gundam franchise is a cornerstone of Japanese animation, known for its futuristic mobile suits, dramatic narratives, and exploration of human conflict.

Mobile Suit Gundam GQuuuuuuX is the newest addition to this expansive universe, and this collaboration offers an immersive experience for fans within a prominent Tokyo landmark.

Let’s take a look at what fans can expect from this collaborative event!

Exclusive Merchandise and Themed Dining Experiences

During the event, a special sales space on the second floor of Tokyu Kabukicho Tower (Tokyu Kabukicho Tower 2F Souvenir Shop, open 11:00 to 19:00) will offer a range of collaboration merchandise featuring newly drawn visuals created specifically for this event.

These visuals incorporate real-life settings of the tower as backgrounds. 

The merchandise on sale will be as follows:

• Acrylic Stands
  • 1,980 yen (human characters)
  • 3,850 yen (Gundam)

• Mini Acrylic Stands
  • 1,210 yen

• Long sleeve T-shirt
  • 8,250 yen

• Can Badge Set
  • 2,200 yen

• Trading Can Badges (1 provided at random)
  • 550 yen

• A4 Clear File
  • 440 yen

• Tote Bag
  • 3,850 yen

• Mini Towel
  • 990 yen

• Sticker Set
  • 1,320 yen

• Trading Acrylic Keychain
  • 990 yen

• Tapestry
  • 3,300 yen

• Acrylic Board
  • 3,300 yen

• Slider Case
  • 1,320 yen

For every 2,000 yen spent (including tax) on collaboration merchandise, customers will receive 1 of 13 illustrated cards (selected at random).

Various dining establishments within Tokyu Kabukicho Tower will offer limited-time collaboration food menus.

These dishes are inspired by the characters and world of Mobile Suit Gundam GQuuuuuuX and each collaboration menu item will come with 1 of 13 original coasters (selected at random).

The following items will be available from their respective establishments:

2F Shinjuku Kabuki Hall ~ Kabuki Yokocho

• Machu’s Fruit Ice Cup
  • 1,250 yen

• Nyaan’s Cheese Cutlet Curry
  • 1,500 yen

• Shuji’s Rich Miso Ramen
  • 1,350 yen

• Annqi’s Shiso-scented Junk Soda
  • 1,209 yen

3F Namco TOKYO

• Machu’s Cassis Berry Soda
  • 1,280 yen

• Nyaan’s Salty Grapefruit
  • 1,280 yen

• Shuji’s Blue Lime
  • 1,280 yen

• GQuuuuuuX Cream Soda
  • 1,280 yen

• Machu and Nyaan Pizza Party Plate
  • 2,200 yen

• Haro’s Pom Pom Dessert Plate
  • 2,500 yen

17F JAM17 Gelateria

• “Mobile Suit Gundam GQuuuuuX” collaboration gelato
  • 1,000 yen

1F Kobe Beef Dining Wagyu Tokku

• Tomenosuke Heat Hawk Steak
  • 29,800 yen
  • Customers who order the “Tomenosuke Heat Hawk Steak” will receive a special limited-edition gift set, which includes 2 acrylic coasters and two complete sets of the collaboration coasters (13 designs per set). Available while supplies last.

Tokyu Toyoko Line Train Takeover

A significant part of this collaboration is the “train takeover” on the Tokyu Toyoko Line. 

One 10-car Tokyu Toyoko Line 5050-4000 series train will be adorned with internal advertising featuring scenes from Mobile Suit Gundam GQuuuuuuX, transforming the train interior into an immersive experience reflecting the anime’s world.

The special train is scheduled to run from June 6th (Friday) until late June 2025.

Its route will cover the extensive network connected to the Tokyu Toyoko Line, including the Sotetsu Main Line, Sotetsu Izumino Line, Sotetsu Shin-Yokohama Line, Tokyu Shin-Yokohama Line, Tokyo Metro Fukutoshin Line, Tobu Tojo Line, and Yokohama Minatomirai Line.

Passengers are advised not to inquire about the collaboration train with station staff, and operation is subject to change without notice due to potential timetable disruptions.

Social Media Campaign

An X (formerly Twitter) campaign is also underway to promote the collaboration. For the first phase, participants can enter a giveaway to win a complete set of 13 paper coasters (tenant food bonus items).

To enter, users must follow the official collaboration X account (@GQX_KABUKICHO) and repost the designated campaign post using the hashtag #GQuuuuuuX.

Event Details

Source: Official Website

© Tokyu, Bandai, Sotsu, Sunrise

This post may contain affiliate links, and Essential Japan may earn a commission if you purchase through them.