FILA Teams Up with SEGA for Retro Football Collab Collection
Italian sports lifestyle brand FILA has announced a new collaboration with the iconic video game developer SEGA.
The new “FILA x SEGA Football Collaboration Collection” brings a nostalgic sporting aesthetic to a variety of apparel and footwear.
This partnership draws inspiration from the shared history both companies have with European football culture.
During the late 1990s and early 2000s, both brands proudly sponsored several prominent European clubs.
FILA was known for supplying kits to prestigious teams such as Fiorentina and West Ham United.
At the same time, SEGA displayed its iconic logo on the chests of players for renowned clubs like Saint-Étienne and Arsenal.
Now, as 2026 brings another massive wave of global football enthusiasm thanks to the upcoming FIFA World Cup, these two legendary brands are reuniting to celebrate the sport.
The lineup features retro designs that evoke the classic collared styles and graphic patterns of the 1990s.
Fans of classic video games will also appreciate subtle nods to the iconic mascot Sonic the Hedgehog incorporated into the clothing.
There are a total of eleven different styles available for fans to purchase to upgrade their wardrobe:
- FILA x SEGA Game Jersey (Blue, White)
- Price: 12,980 yen (approx. $86.50 USD / £68.30 GBP)
Available in sizes S, M, L, and XL.
- FILA x SEGA Game Jersey (Black, Khaki)
- Price: 12,980 yen (approx. $86.50 USD / £68.30 GBP)
Available in sizes S, M, L, and XL.
- FILA x SEGA Track Pants
- Price: 12,980 yen (approx. $86.50 USD / £68.30 GBP)
Available in Black and Khaki across sizes S to XL.
- FILA x SEGA Short Pants
- Price: 11,880 yen (approx. $79.20 USD / £62.50 GBP)
Available in Black and Khaki across sizes S to XL.
- FILA x SEGA S/S Tee
- Price: 6,380 yen (approx. $42.50 USD / £33.50 GBP)
Features Sonic the Hedgehog elements, available in White and M.Grey across sizes S to XL.
- FILA Football Tee
- Price: 8,580 yen (approx. $57.20 USD / £45.10 GBP)
Available in White, Silver, and Black across sizes M to XL.
- FILA Fascino LS SEGA
- Price: 13,200 yen (approx. $88.00 USD / £69.50 GBP)
For the sneaker selection, the brand has utilized the “Fascino” model to deeply inherit the DNA of traditional football boots.
This design is available in a Pure White/Peacoat colorway, across sizes 23.0cm to 28.0cm.
- FILA Fascino LS LUX
- Price: 13,200 yen (approx. $88.00 USD / £69.50 GBP)
Footwear available in Black/Green across sizes 23.0cm to 28.0cm.
- FILA Fascino LS
- Price: 11,000 yen (approx. $73.30 USD / £57.80 GBP)
Footwear available in Black/Pure White, Silver/Black, and Pure White/Peacoat/Peacoat colorways, across sizes 23.0cm to 28.0cm.
Fans looking to secure their gear early will be able to participate in an advance sale starting on Friday, April 3.
A select portion of the apparel lineup will be made available at the physical SEGA STORE TOKYO location in Shibuya PARCO.
Following this early physical launch, the complete eleven-piece line will receive a general release on Friday, April 17.
The full range of apparel and sneakers will be available to order through the official FILA online store, official FILA shops, and participating retail partners.
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