Fashion brand SNIDEL announces a major new collab with Hello Kitty
A new collaboration has been announced between the popular women’s fashion brand SNIDEL and the globally beloved Sanrio character, Hello Kitty.
SNIDEL is a brand that operates on a “street x formal” concept, blending street culture with elegance to create its unique style.
This new collection, which is being released as part of the brand’s 20th anniversary, is themed around Hello Kitty’s iconic ribbon.
The lineup features a wide range of eleven different apparel and accessory items, including a special, premium boa hoodie that is decorated with a variety of patches and rhinestone-studded ribbons.
A highlight of the collection is a series of special character charms, which feature Hello Kitty dressed in miniature versions of SNIDEL’s own outfits, including a tiny version of the collaboration’s own hoodie.
The full, eleven-item lineup is as follows:
Apparel
- Premium Hoodie (Off-white or Black): ¥23,980
- Lace-up Hoodie (Gray, Black, or Burgundy): ¥16,940
- Lace-up Pants (Gray, Black, or Burgundy): ¥14,960
- Sweatshirt Pullover (Gray, Black, or Burgundy): ¥12,980
- Argyle Cardigan (White, Brown, or Navy): ¥14,960
- Cable-knit Pullover (White, Beige, Pink, or Navy): ¥13,970
- Innerwear Set (Gray or Pink): ¥7,920
Accessories
- Bag (Black, Mint, Camel, or Light Blue): ¥14,960
- Charm (5 varieties): ¥6,930
- Earmuffs (Camel or Light Blue): ¥5,940
- Hairpin Set (Red or Blue): ¥7,920
A special, light blue color of the premium hoodie will also be sold exclusively at the Shibuya PARCO store.
- Premium Hoodie (Light Blue): ¥23,980
The nationwide release of the collection will begin on Wednesday, the 8th of October, 2025.
It will be sold at all physical SNIDEL retail stores, on the official SNIDEL online store, and on the USAGI ONLINE e-commerce site.
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