Duolingo reveals full merch line-up for its first-ever Japanese convenience store themed pop-up shop
Duolingo has revealed more details about the opening of “DUOMART,” its first-ever pop-up store in Japan.
Scheduled to open in Shibuya on Thursday, December 18, 2025, the store is uniquely modeled after a Japanese convenience store (konbini).
The concept draws a parallel between the “24 hours a day, 365 days a year” availability of Japanese convenience stores and the Duolingo app itself.
By designing the store as a konbini, Duolingo aims to symbolize that it is “always by your side,” encouraging users to remember their daily lessons even during the busy holiday season.
The store will feature merchandise centered around the app’s popular cast, including the iconic green owl Duo, the purple-haired Lily, and the sarcastic chess instructor Oscar.
Visitors can enjoy a variety of interactive experiences and exclusive items:
- Limited Character Merchandise
A lineup of items featuring Duo, Lily, and Oscar that can be physically purchased.
- “Konbini Kuji” (Lottery)
A lottery system offering the chance to win cute prizes such as plush toys and stickers.
- Free Coloring Print Service
A service allowing visitors to print coloring pages of Duolingo characters for free (limited to one per person).
- Photo Opportunities
Customers who purchase items can receive a numbered ticket to take a commemorative photo with costumed versions of Duo or Lily.
Shoppers will also receive their items in special packaging, including Duo-themed paper bags and “konbini” style bags.
A special “Souvenir Bag” will also be available, limited to 1,000 units.
As a purchase bonus, customers who spend over 3,300 yen (tax included) will receive an original trading card via a “gacha” machine.
There are 14 types in total, including 3 rare cards.
To promote the event, Duolingo has launched a “screen jack” campaign at the Shibuya Scramble Crossing and a location-guessing quiz using advertisements on telephone poles throughout the area.
Event Details:
- Dates: December 18 (Thu) – December 30 (Tue), 2025
- Hours: 10:00 – 20:00 Daily
- Location: OPENBASE SHIBUYA (1F Udagawacho Building, 14-13 Udagawacho, Shibuya-ku, Tokyo)
- Access: 8-minute walk from JR Shibuya Station (Hachiko Exit)
Note: Numbered tickets may be required for entry depending on crowd levels.
Event Details
| calendar_month DATE | Dec 18 2025 - Dec 30 2025 |
|---|---|
| schedule TIME | 10:00 am - 8:00 pm |
| payments Cost | FREE |
| info Website | Official Website |
| location_on Location | OPENBASE SHIBUYA |
|---|---|
| map Area | Tokyo Shibuya |
| category CATEGORY | Pop Up Shop |
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