Demon Slayer and 7-Eleven’s latest collab offers fans free merch with their shopping
A new collaboration campaign between the nationwide convenience store chain 7-Eleven and the popular anime series Demon Slayer: Kimetsu no Yaiba has begun.
This latest collaboration comes shortly after the series took part in a huge campaign with FamilyMart, another prominent convenience store chain.
The FamilyMart collab saw the release of a wide range of themed food items and the transformation of one of their Tokyo-based stores, which was redecorated to feature a number of Demon Slayer-themed elements.
This new 7-Eleven event is a “gift-with-purchase” promotion, where customers can receive a free, exclusive piece of merchandise for buying qualifying products.
The campaign features new, original artwork that depicts the series’ characters, such as Tanjiro Kamado and Giyu Tomioka, dressed in traditional Japanese “waso” attire and acting as servers.
Two different types of exclusive goods are available to be collected.
Customers who purchase any two qualifying snack items at the same time will receive one “Original A4 Clear File.”
The clear files feature designs of the characters Tanjiro, Zenitsu, Giyu, Shinobu, and Kanao.
Separately, customers who purchase any two qualifying ice cream products at the same time will receive one “Original Clear Poster.”
Both of the promotional gifts are available on a first-come, first-served basis.
The campaign will end as soon as the stock of the free gifts at each store has been depleted.
In addition to the in-store promotion, a line of exclusive collaboration merchandise is also being sold separately through the “7net” online store.
The merchandise includes the following items:
- Badges – 450 yen each or 2,250 yen for Set A or B (5 badges per set)
- Acrylic Stands – 1,950 yen each or 9,750 yen for all 5
- Acrylic Block – 4,500 yen
- Figures – 1,091 yen each or 6,546 yen for all 6
The new campaign began at 7-Eleven stores across Japan today, Thursday, the 14th of August.
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