Sanrio is embracing the return of Heisei-era fashion with a brand-new "Gal Collection" that sees My Melody, Kuromi and Hello Kitty come together in a colorful merchandise lineup inspired by one of Japan's most iconic fashion trends.
The Tales of series is kicking off another major part of its 30th anniversary celebration, with the first phase of a brand-new collaboration café officially confirmed for later this month.
FamilyMart has officially launched a third wave of exclusive goods based on the Piapro Characters x Sanrio Characters collaboration, offering fans a new summer-themed collection to pick up.
Bandai Spirits has announced that the HG 1/144 Geara Doga (Heavy Armed Type) is officially receiving a wider release later this month, giving more Gunpla builders the chance to pick up the impressive support unit.
MIXI has announced that Monster Strike will reunite with Jujutsu Kaisen for a third collaboration event, introducing new playable characters, returning fan favorites, exclusive rewards and limited-time content to the popular mobile RPG.
Sanrio has officially unveiled PomFes, a brand-new festival dedicated to Pompompurin that will celebrate his 30th anniversary and recent victory in the 2026 Sanrio Character Ranking.
Godzilla and Sanrio have revealed a brand-new collaborative merch collection, bringing some of Sanrio's most popular characters into the world of the King of the Monsters through a series of adorable designs.
Premium jewelry brand U-Treasure has unveiled a new collection of Pokémon necklaces celebrating the franchise's 30th anniversary, with pre-orders now open for five fan-favorite character-inspired designs.