Wendy's Japan launches "Locomoco Burger" for new Hawaiian-themed menu

Wendy’s First Kitchen has revealed a new Hawaiian-themed menu as part of their ongoing “American Journey” series.

Six new products, including the “Locomoco Burger,” are set to join the Wendy’s Japan menu this June.

Wendy’s First Kitchen is a unique fast-food hybrid found in Japan, combining the American Wendy’s burger menu with First Kitchen’s broader offerings, which include pasta and other localized dishes.

The “American Journey” initiative aims to bring authentic American flavors and concepts to the Japanese market in an accessible and engaging way.

The second phase of the “American Journey” series is themed around “Hawaii,” drawing inspiration from the iconic Hawaiian dish, Loco Moco.

The new offerings feature an original sauce that blends two different types of gravy: a rich “gravy sauce” commonly used in authentic Hawaiian Loco Moco, and a more familiar “demi-glace sauce” tailored to Japanese preferences.

This combination is designed to enhance the flavor of both the 100% beef patties and chicken options.

The new product lineup includes (prices included tax):

Locomoco Burger (Single: ¥890, Double: ¥1,400)

Features a beef patty, fluffy egg, fresh lettuce, and the original blended sauce. The double version increases both patties and sauce for a more substantial meal.

Locomoco Chicken Fillet Burger (Single: ¥790)

Combines Wendy’s signature “Home Style Chicken” (tender fillet with a crispy coating) with the special Loco Moco sauce and a fluffy egg.

Locomoco Spicy Chicken Fillet Burger (Single: ¥790)

Uses Wendy’s “Spicy Chicken” for an American-style kick, paired with the new sauce and fresh lettuce, suitable for warmer weather.

Locomoco Crispy Chicken Burger (Single: ¥600)

Features Wendy’s popular crispy chicken, a fluffy egg, and the original sauce in a convenient, smaller size.

Jr. Locomoco Burger (Single: ¥600)

A smaller version of the standard Locomoco Burger, ideal for a lighter meal or snack.

To commemorate the new product launch, Wendy’s First Kitchen is running an X (formerly Twitter) follow and repost campaign.

From Thursday, June 12th, to Sunday, June 29th, users who follow the official First Kitchen X account (@FK_PR) and repost the designated campaign post will be entered into a lottery.

Twenty winners will receive two free meal tickets for the new products via direct message.

The new Hawaii themed menu items will be available at all Wendy’s First Kitchen locations starting Thursday, June 19th, and are expected to run until mid-August.

The Locomoco Crispy Chicken Burger and Jr. Locomoco Burger will not be available at select locations, including WFK Aqua City Odaiba (Tokyo), WFK Namba Ebisubashi (Osaka), WFK Tempozan Marketplace (Osaka), and WFK Kyoto Shinkyogoku (Kyoto).

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