Square Enix Reveals Exclusive Final Fantasy Merch Ahead of New Retail Store Grand Opening
Square Enix has revealed a huge wave of Final Fantasy merchandise ahead of the grand opening of a brand new retail outlet.
Fans have been given a first look at the exclusive merch lineup debuting at the new Square Enix Store Shanghai, located inside the Bailian ZX creative centre on Nanjing East Road.
The hit video game series is an iconic role-playing franchise that has been popular with players worldwide for decades thanks to its intricate worlds and memorable characters.
Among the most recognizable elements of the series are its recurring creatures, which serve as the primary inspiration for some of the newly revealed merchandise.
These familiar faces include the friendly horse-like Chocobos and winged Moogles, alongside iconic enemies like the knife-wielding Tonberries and desert-dwelling Cactuars.
Fans can decorate their workspaces with functional acrylic shakers and pen holders that are available in four variations highlighting each of these recognizable creatures.
The character apparel and lifestyle selection offers fashionable bucket hats decorated with Chocobo and Moogle motifs, alongside a companion Moogle hand towel designed for daily use.
Final Fantasy VII fans will also find an array of dedicated goods tailored specifically to the legendary title and its modern remake trilogy.
The game follows the mercenary Cloud Strife fighting against the enigmatic villain Sephiroth alongside his trusted allies Tifa Lockhart and Aerith Gainsborough.
Collectors can hunt for their favorite characters from this particular entry in the game series by purchasing a reflective badge blind box that offers eight different dynamic designs.
Fans looking to decorate their shelves can pick up detailed acrylic stands and character folders showcasing prominent heroes and villains with artwork sourced directly from the recent modern remake titles.
The absolute highlight of the lineup is the introduction of the “Pocket Peeplets” plush keychains of Cloud, Sephiroth, Tifa, and Aerith.
These brand new plush keychains are making their exclusive first appearance as part of this grand retail reveal, serving as a major draw for visiting collectors.
Square Enix are yet to confirm whether these exclusive goods will remain restricted to the Shanghai store or become available to international buyers at a later date.
The brand new Square Enix Store Shanghai is scheduled to officially open its doors to the general public on Saturday, June 6, 2026.
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