SEGA announces huge new Like a Dragon merch line for the franchise’s 20th anniversary
A massive new lineup of official merchandise has been announced by Sega’s acclaimed Ryu Ga Gotoku Studio.
The new Yakuza/Like a Dragon collection features a wide range of apparel, accessories, and other goods, which are split into three different themes: a celebration of the upcoming games, a commemoration of the franchise’s 20th anniversary, and a real-life version of an in-universe apparel brand.
The first part of the collection is a series of items based on the upcoming titles, Yakuza/Like a Dragon: Kiwami 3 and its spin-off, Like a Dragon 3 Gaiden: Dark Ties, which are scheduled for release in February 2026.
This lineup includes a T-shirt, a PC case, and a variety of acrylic stands and clear files.
The second part of the collection celebrates the 20th anniversary of the Like a Dragon franchise, which began in 2005.
This commemorative line includes a decorative, folding gold screen, a box of “Ichiban Senbei” rice crackers, and a two-volume series of gold-plated, collectible clan emblem can badges.
The third part of the new collection is a series of real-life products from the in-universe fashion brand, “STRANGER THAN HEAVEN.”
The full lineup of new merchandise includes:
Like a Dragon: Kiwami 3 / Dark Ties Goods
- T-Shirt: ¥5,000 (approx. $34 USD / £27 GBP)
- Laptop Case: ¥4,400 (approx. $30 USD / £24 GBP)
- Acrylic Stands (4 varieties): ¥1,650 each (approx. $11 USD / £9 GBP)
- A4 Visual Clear Files (2 varieties): ¥440 each (approx. $3 USD / £2.40 GBP)
- Metal Sticker 2-piece Set: ¥1,320 (approx. $9 USD / £7 GBP)
Like a Dragon 20th Anniversary Goods
- 20th Anniversary Gold Screen: ¥4,840 (approx. $33 USD / £26 GBP)
- 20th Anniversary “Ichiban Senbei”: ¥1,728 (approx. $12 USD / £9.50 GBP)
- 20th Anniversary Gold-Plated Clan Emblem Can Badges (2 volumes, 5 random varieties each): ¥1,210 each (approx. $8 USD / £6.50 GBP)
STRANGER THAN HEAVEN Goods
- Logo T-Shirt: ¥5,000 (approx. $34 USD / £27 GBP)
- Open Collar Shirt: ¥9,350 (approx. $64 USD / £50 GBP)
- Resin College Ring (Black): ¥3,300 (approx. $22 USD / £18 GBP)
- Shoehorn: ¥2,640 (approx. $18 USD / £14 GBP)
- B2 Poster: ¥1,540 (approx. $10.50 USD / £8.50 GBP)
The new collection is currently available for pre-order via Sega Store Online and on Amazon Japan.
The new merchandise will also be available for purchase at the “SEGA STORE TOKYO” starting from Friday, the 10th of October, 2025.
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