Reebok’s new Playstation collab is a store exclusive in Japan
A new collaboration has been announced between the sportswear brand Reebok and Sony’s iconic PlayStation video games console.
A new footwear collection is being released to celebrate the 30th anniversary of the original PlayStation console, which will include three different special-edition sneakers.
The collection is an homage to the original PlayStation, with each of the three different sneaker models representing one of the regions where the console was originally launched: Japan, the United States, and the United Kingdom.
The specific Reebok silhouette for each region was chosen based on its popularity in that country during the year of the console’s launch.
The three sneaker models are:
- Japan: InstaPump Fury 94
- United States: Pump Omni Zone II
- United Kingdom: Workout Plus
The collection is a highly exclusive release that will only be sold at a very limited number of retailers in each of the three countries.
In Japan, the collection will be sold exclusively by BEAMS, and two different purchasing options will be available.
Customers can purchase the Japan-themed “InstaPump Fury 94” as a standalone item.
A special, deluxe “PlayStation | Reebok 30th Anniversary Collection Stacking Box” will also be sold.
This collector’s set includes all three of the different sneaker models, packaged in a special, serialized, stackable box.
The standalone InstaPump Fury 94 is priced at ¥40,700 (approx. $277 USD/£204 GBP), while the three-shoe Stacking Box is priced at ¥108,900 (approx. $740 USD/£546 GBP).
The collection will be sold for a very limited three-day period this October.
The sale will be held at the BEAMS JAPAN store in Shinjuku and on the BEAMS official online shop.
The three-day sales event is scheduled to run from Friday, the 24th of October, to Sunday, the 26th of October, 2025.
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