Pokémon’s new FamilyMart collab features Eeveelutions themed food and exclusive merch
Japan’s FamilyMart convenience store chain is set to launch a collaboration event based on the popular Pokémon Eevee.
The “Eevee Gathers at FamilyMart!” campaign will include several promotions, including a variety of exclusive merchandise and prizes inspired by Eevee and its various evolved forms.
As a major convenience store chain in Japan, FamilyMart frequently collaborates with popular anime and game franchises to offer limited-edition products and unique experiences.
Previous collaborations have involved Pikmin, Hello Kitty and Hatsune Miku.
The choice of Eevee and its “Eeveelutions” for this campaign is particularly apt, given their widespread appeal due to their diverse elemental types and charming designs.
They recently attracted a great deal of attention when life-size plushies went on sale at Japan’s Pokémon Center stores.
Eevee and it’s evolutions have also been announced as the focus of the next Pokémon TCG Pocket expansion.
The “Eevee Gathers at FamilyMart!” campaign will see FamilyMart stock a range of original products, available in limited quantities, across their stores in Japan.
Let’s take a look at the new Eevee themed items that will be coming to FamilyMart!
- Chocolate Banana Frappe (Eevee/Pikachu design)
This chocolate banana frappe is inspired by the colors of Eevee and Pikachu, two of Pokémon’s most iconic figures.
- Vaporeon Jolteon Flareon Colorful Chicken Salad Sandwich
An egg and chicken salad sandwich themed after the original Water, Electric, and Fire evolutions.
- Glaceon’s Blizzard Ramune Warabimochi
A sweet, chilled dessert inspired by the Ice-type evolution.
- Leafeon’s Matcha Milk Cream Roll
A soft fluffy roll cake made from marbled matcha and milk flavored sponge.
- Sylveon’s Sweet Peach Jelly Drink
A refreshing peach flavor beverage themed after the Fairy-type evolution.
- Towel in Pouch (Espeon/Umbreon designs)
These practical hand towels fold up into pouches shaped like Espeon and Umbreon.
FamilyMart is also implementing a stamp campaign designed to reward customers for their purchases.
Customers who purchase eligible products and present their FamiPay card will earn stamps.
- Two stamps will instantly grant a “gift code” for “Pokémon Trading Card Game Pocket” mobile game which will provides 12 pack hourglasses and 12 challenge hourglasses for use in-game.
- Four stamps enter participants into a lottery to win one of 50 of the Espeon/Umbreon hand towels.
The eligible products for this stamp campaign are the “Eevee Gathers at FamilyMart!” food items.
The Frappe and Sandwich each count for two stamps, all other food items count for one stamp.
FamilyMart will also be offering another incentive to customers buying any of the Eevee themed products, as customers will receive a cute Eevee acrylic keychain for every two eligible products purchased.
These keychains will be released in two waves:
- The first wave, starting June 24th, features five designs to collect: male Eevee, Vaporeon, Jolteon, Flareon, and Sylveon.
- The second wave, beginning July 1st, will feature: female Eevee, Espeon, Umbreon, Leafeon, and Glaceon.
Finally, a separate FamiPay Stamp Project for confectionery purchases will offer additional prizes:
- Two stamps give customers a chance to win one of 200 FamilyMart points prizes, each worth 500 yen.
- Four stamps enter participants into a lottery to win one of 50 sets of three original small boxes featuring Eevee and its evolved forms.
Both FamiPay stamp campaigns will run from June 24th to July 14th, with applications to redeem stamps accepted until July 18th.
The “Eevee Gathers at FamilyMart!” campaign begins on Tuesday, June 24th, 2025, when FamilyMart will start selling the new Eevee themed products.
Source: Official Website
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