Pokémon Center’s new “Pika Pika Mart” merch collection includes an exclusive Pikachu plush

The Pokémon Company has announced an adorable new merchandise collection titled “Pika Pika Mart.”
The concept behind the line is based on the theme, “What if there was a convenience store in the Pokémon world?”

The collection features a variety of daily necessities and grocery-themed items designed to look like products one might find on the shelves of a store within the franchise.
This includes items like “Machoke Protein” and “Vanillite Ice Cream,” which have been reimagined as pouches and lifestyle goods.
Here is the full product lineup:
- Plush Pikachu

Pikachu is dressed up in a store clerk’s uniform.
- Plush Eco Bag Pikachu

This item features a Pikachu who is enjoying a shopping trip.
- Apron

A wearable apron branded with the store’s logo.
- Basket

A shopping basket to complete the supermarket theme.
- Pouch Collection

There are 8 types in total, featuring designs based on fictional Pokémon themed products sold in the store, such as protein, ice cream and coffee.
- Toothbrush Pouch Set

Features designs of Bruxish and Mareanie.
- Laundry Bottle

Features the water-type Pokémon Marill and Azumarill.
- Multi Case

A case featuring the headache-prone Psyduck.
- Double Acrylic Keyring Collection

A collection of acrylic keychains.
- Hand Towel

A towel featuring the Pika Pika Mart branding.
- Assorted Stickers

A set of stickers featuring various designs from the collection.
- Twin Highlighter Set

A set of highlighters useful for study or work.
- B6 Ring Notebook

A notebook for jotting down shopping lists or notes.
- A4 Clear File 3-Piece Set

A set of files for organizing documents.
- Rubber Magnet

A magnet featuring the store’s designs.
- Sticky Note Set

A set of sticky notes for quick reminders.
This release continues a strong winter lineup for the Pokemon Center.
It follows the recent launch of the antique-style “Eevee Collection” and the festive “Snowman Plush” series featuring Snorlax and Slowpoke.

The “Pika Pika Mart” collection is scheduled to launch online via the Pokémon Center Online store on December 4 at 10:00 AM (JST).
The general release at physical Pokémon Center stores across Japan will follow on December 6.
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