Pokémon Center Exclusive Pikachu Plush Revealed for New Pokémon GO 10th Anniversary Collection
The official Pokémon Center has unveiled a brand-new merchandise collection celebrating the 10th anniversary of Pokémon GO, headlined by the debut of Professor Willow Assistant Pikachu ahead of its in-game appearance.
Pokémon GO first launched in 2016 and quickly became a worldwide phenomenon by encouraging players to explore the real world while catching Pokémon using augmented reality technology.
Over the past decade, the game has continued to evolve through regular events, new Pokémon, additional gameplay features, and seasonal content, helping it remain one of the world’s most successful mobile games.
Pokémon Center’s 10th anniversary merchandise collection introduces plush and mascot versions of Professor Willow Assistant Pikachu before the character is scheduled to make its Pokémon GO debut on July 21, giving fans an early opportunity to add the unique Pikachu to their collections.
Aside from the exclusive plush and mascot, the “Pokémon GO 10th Anniversary Collection” will include a number of other fun accessories:
- Pokémon GO Professor Willow’s Assistant Pikachu Plush
- Price: 2,750 yen (approx. $17 USD / £14 GBP)
- Pokémon GO Professor Willow’s Assistant Pikachu Mascot
- Price: 1,980 yen (approx. $13 USD / £10 GBP)
- Pokémon GO Professor Willow’s Assistant Pikachu A4 Clear File
- Price: 275 yen (approx. $2 USD / £1.50 GBP)
- Pokémon GO Professor Willow’s Assistant Pikachu T-Shirt (Unisex M)
- Price: 3,850 yen (approx. $24 USD / £19 GBP)
- Pokémon GO Professor Willow’s Assistant Pikachu T-Shirt (Unisex L)
- Price: 3,850 yen (approx. $24 USD / £19 GBP)
- Pokémon GO Professor Willow’s Assistant Pikachu Cap
- Price: 2,970 yen (approx. $19 USD / £15 GBP)
- Pokémon GO Professor Willow’s Assistant Pikachu Acrylic Keychain
- Price: 770 yen (approx. $5 USD / £4 GBP)
The Pokémon GO 10th Anniversary collection will be released at Pokémon Center stores across Japan on July 11, 2026, while Pokémon Center Online will begin offering the range from July 9, 2026, at 10:00 a.m. JST.
The anniversary celebrations will also extend beyond the merchandise, with a special Pokémon GO 10th Anniversary Campaign set to begin at Pokémon Center locations from July 1.
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