Official hololive Store Set to Open in Tokyo This April with Exclusive Merchandise

Fans of the world’s most popular virtual idols can soon experience a brand new retail destination situated in the heart of Japan’s bustling fashion capital.

Virtual talent agency Cover Corp has revealed that they will soon open the “hololive Production official shop in Harajuku,” providing a dedicated physical space for interactive entertainment and exclusive merchandise.

“hololive Production” is a massive virtual talent agency that manages prominent groups reaching a combined audience of over 90 million subscribers across the globe.

The new retail location is being operated in cooperation with Kiddy Land and will be housed within the Omokado building at Tokyu Plaza Omotesando in Tokyo’s Harajuku district.

Harajuku is globally recognized as a vibrant hub for pop culture and creative expression, making it an ideal setting for this highly anticipated store.

The storefront will feature a specialized lineup of ten popular virtual talents wearing colorful outfits inspired by local street fashion.

These exclusive illustrations include globally recognized streamers such as Usada Pekora, La+ Darknesss, Kobo Kanaeru, Fuwawa Abyssgard, and Mococo Abyssgard.

The venue goes beyond traditional retail by incorporating specialized entertainment technology to create an interactive atmosphere for all visitors.

A major highlight of the location is a life-size figure of Usada Pekora that allows fans to see the intricate details of the character design up close.

This impressive life-size display will only be available to view for a limited time between Friday, April 24, and Sunday, May 31, 2026.

The shop will also utilize spatial reality display technology from Sony to showcase glasses-free 3D video content featuring various virtual talents.

This initial 3D video lineup includes highly realistic appearances by Usada Pekora, Fuwawa Abyssgard, Mococo Abyssgard, and Kikirara Vivi.

Visitors can also enjoy special in-store broadcasts featuring newly recorded voices and view hand-signed messages from the participating talents throughout the interior.

Two exclusive merchandise lines will also be available at the store.

The “hololive Harajuku Original Merchandise” line features an array of exclusive items utilizing the new pop-style character illustrations and outfits.

The “hololive Harajuku Chibi Style Merchandise” range focuses on sweet-inspired designs for characters such as Tsunomaki Watame, Vestia Zeta, and IRyS.

To celebrate the store’s opening, Cover Corp is offering special bonus novelty items based on how much fans spend during their visit.

An Original Bottled Water novelty is given out at random from two available designs for every 3,300 yen spent on merchandise.

An Original Vinyl Shopper Bag novelty is provided as a bonus to fans who reach a total spend of 7,700 yen or more while supplies last.

Access to the store will be managed through a LivePocket digital reservation system for the first two days to ensure a safe experience during the opening weekend.