Official hololive energy drink to go on sale in Japan

The first official energy drink of VTuber group Hololive will go on sale in Japan this April.

The initial product offering within the “HoloCharge!” brand will feature can designs showcasing exclusive illustrations of Hololive Gamers, a particularly popular and highly engaged VTuber unit within the HoloLive ecosystem, which boasts a substantial subscriber base exceeding 7.95 million followers on YouTube.

The product packaging will feature unique and specially commissioned illustrations, created to commemorate the launch of this exciting new energy drink brand.

Fans will be able to collect 4 different 250ml can designs featuring either Shirakami Fubuki, Ookami Mio, Nekomata Okayu or Inugame Korone.

There will be 4 different can designs available

This new carbonated energy drink has an invigorating orange flavor profile, and in addition to its caffeine content, “HoloCharge!” also incorporates arginine, an amino acid, and a selection of essential B vitamins, specifically V.B6 (pyridoxine), V.B2 (riboflavin), and V.B12 (cobalamin).

This formulation makes it a suitable choice for those seeking a mental clarity boost or a supplement to enhance their energy levels.

Alongside the product launch, a promotional campaign will be implemented, allowing customers to accumulate points by collecting campaign stickers affixed to the purchased cans of “HoloCharge!”.

The can designs feature members of the Hololive Gamers sub-unit

These accumulated points can then be redeemed for limited edition merchandise featuring exclusive illustrations specifically created for this campaign.

As a special incentive for online purchases, customers who acquire “HoloCharge!” through the Cyber Goods Store will automatically receive a bonus of 3 points applicable to the campaign after their product order has been successfully shipped.

Separately, each individual can of “HoloCharge!” that is scanned by the customer will yield 1 point, which can be instantly exchanged for a variety of digital rewards, including social media icons and exclusive smartphone wallpapers featuring the Hololive Gamers.

Each purchase will give 1 point that can be redeemed for a social media icon or phone wallpaper

For customers who successfully gather a total of 3 points through their purchases and can scans, an opportunity to enter a lottery will become available.

This lottery will offer the chance to win one of four distinct types of original acrylic stands, with 250 units of each design available, resulting in a total of 1000 potential prize winners.

1000 winners will receive a Hololive Gamers acrylic stand

Accumulating 5 points will further unlock another lottery entry for customers, this time providing a chance to win one of five unique original T-Shirt designs, with 20 units of each design available, leading to a total of 100 potential prize winners.

100 winners will receive a Hololive Gamers T-Shirt

The specific steps for participating in this promotional campaign are as follows:

Using a smartphone device, customers should scan the 2D code located on the campaign sticker attached to each “HoloCharge!” product can.
Upon scanning the code, customers will be directed to the campaign page, where they should click the “My Page Login” button and carefully review and confirm their agreement with the provided terms of use. Subsequently, users will need to authenticate their identity using their LINE account and complete the registration process.
To accrue points, customers must register the unique serial number found on the campaign sticker of their eligible “HoloCharge!” product on their personal “My Page” within the campaign platform.
Once a sufficient number of points have been accumulated to redeem a desired prize, customers can proceed to select their chosen prize and submit their application through the campaign platform.
For customers who have applied for the “[Win a prize in the lottery!]” and are subsequently selected as winners, the next step involves entering their accurate shipping address and registering this address for the delivery of their prize.

The official campaign application period will commence on Tuesday, April 29th, 2025, at 00:00 Japan Standard Time (JST), and will continue until Thursday, July 31st, 2025, at 23:59 JST.

The “HoloCharge!” energy drink will be priced at 281 yen (including tax, approx. $1.94 USD/£1.50 GBP) and will become available for purchase starting on Tuesday, April 29TH, 2025, at a variety of retail locations across Japan.

The energy drinks will be available at select FamilyMart stores in Tokyo

These locations include select FamilyMart convenience stores within the Tokyo metropolitan area, Don Quijote stores, Gamers stores nationwide, Animate stores nationwide, HMV stores, the HMV&BOOKS online platform, select TSUTAYA stores in Tokyo and Osaka, the Cyber Goods Store online, and other participating retailers.

Physical Retail Locations

Family Mart (limited stores in the Tokyo metropolitan area)
Don Quijote
Gamers (nationwide)
Animate (nationwide)
HMV
TSUTAYA (limited to “SHIBUYA TSUTAYA 6th floor IP bookstore” and “TSUTAYA EBISUBASHI 1st basement floor IP bookstore”)

*Please note that product availability may vary by individual store location, and customers are respectfully requested to refrain from contacting stores directly regarding stock levels.

*Sales at physical retail locations will conclude once the available stock has been depleted.

Online Sales Platforms

Cyber Goods Store (https://cyber-goods-store.jp)
HMV&BOOKS online (https://www.hmv.co.jp/news/article/250410164/) – Access will be available from 10:00 AM JST on Tuesday, April 29th
Gamers Online Shop (https://www.gamers.co.jp/pn/pd/10794953/)

*Online sales are limited to sets of 24 cans.

Source: PR Times