New Era launches first-ever Playstation collab collection
New Era has officially announced the launch of its first-ever collaboration collection with the global gaming brand PlayStation.
This partnership brings together the world’s leading headwear brand and the gaming console that has captivated players since its debut in December 1994.
The collection is designed to appeal to fans who have supported the platform for over thirty years, blending street fashion with gaming nostalgia.
Designers have incorporated iconic visual elements from the console’s history, including the classic PlayStation logo and the signature “△〇×□” controller button shapes.
A standout feature of the line is the inclusion of designs based on the concept of a “fictional e-sports team,” offering a sporty and modern aesthetic.
The product range is extensive, covering New Era’s signature headwear silhouettes, apparel, and practical accessories like pouches.
In addition to adult sizes, the collaboration includes a selection of kids’ items, allowing for coordinated parent-child outfits.
This announcement contributes to a growing trend of major fashion brands partnering with video game franchises to create lifestyle goods.
It follows the recent launch of the “Kingdom Hearts Design Goods Collection” by Small Planet, which also aimed to integrate gaming worlds into daily life through apparel.
Similarly, the Kirby franchise recently expanded into performance gear with a new swimwear line from Speedo, highlighting the diverse ways gaming IP is entering the fashion space.
The full New Era x PlayStation lineup includes the following items:
- 59FIFTY®: 6,600 yen (approx. $43.00 USD / £34.00 GBP)
- 9FIFTY™: 6,380 yen (approx. $42.00 USD / £33.00 GBP)
- 9FORTY™: 5,500 yen (approx. $36.00 USD / £28.50 GBP)
- 9THIRTY™: 4,620 yen (approx. $30.00 USD / £24.00 GBP)
- 9TWENTY™: 4,620 yen (approx. $30.00 USD / £24.00 GBP)
- Bucket-01: 5,060 yen (approx. $33.00 USD / £26.00 GBP)
- Beanie: 3,960 yen (approx. $26.00 USD / £20.50 GBP)
- Short Sleeve Oversized Cotton Tee: 5,940 yen (approx. $39.00 USD / £31.00 GBP)
- Long Sleeve Oversized Cotton Tee: 7,150 yen (approx. $47.00 USD / £37.00 GBP)
- Oversized Track Jacket: 12,100 yen (approx. $79.00 USD / £62.50 GBP)
- Oversized Track Pants: 12,100 yen (approx. $79.00 USD / £62.50 GBP)
- Sweat Pull Over Hoodie: 10,450 yen (approx. $68.00 USD / £54.00 GBP)
- Shoulder Pouch: 4,950 yen (approx. $32.50 USD / £25.50 GBP)
- Multi Pouch: 3,850 yen (approx. $25.00 USD / £20.00 GBP)
Kids Lineup:
- Youth 9FIFTY™: 4,620 yen (approx. $30.00 USD / £24.00 GBP)
- Youth 9TWENTY™: 3,960 yen (approx. $26.00 USD / £20.50 GBP)
- Youth Long Sleeve Tee: 4,950 yen (approx. $32.50 USD / £25.50 GBP)
The collection is scheduled to be released on Thursday, January 8, 2026.
Items will be available at New Era stores nationwide in Japan and through the official New Era online store.
This post may contain affiliate links, and Essential Japan may earn a commission if you purchase through them.
