New 10th anniversary versions of Ichigo and Rukia arrive in BLEACH: Brave Souls
BLEACH Brave Souls is celebrating its 10th anniversary with a massive in-game and real-world campaign.
The game, developed by KLab Inc., is a long-running mobile and PC title that allows players to experience the world of the iconic anime and manga series, BLEACH.
To commemorate the ten-year milestone, a number of major announcements have been made.
A special “10th Anniversary Prize Gacha” is being held, which introduces new, exclusive 5-star versions of the series’ two main characters, Ichigo Kurosaki and Rukia Kuchiki.
These new character designs, created specifically for the anniversary, depict the characters in special forms with a divine, celestial aesthetic.
In-game, the new Ichigo is a “Mind” type unit with a “Human Killer+” ability, while the new Rukia is a “Speed” type unit with a “Stern Ritter Killer+” ability.
A new 10th-anniversary theme song, “Won’t Leave You Behind” by the band Cö shu Nie, has also been released.
Perhaps the most significant part of the celebration for long-time fans is the release of a new, original illustration created by the author of the BLEACH manga himself, Tite Kubo.
The new artwork, created to celebrate the game’s anniversary, has been published on the official 10th-anniversary website.
It was accompanied by a celebratory comment from Kubo, in which he expressed his gratitude to the game for keeping fans engaged in the period between the end of the manga’s serialization and the start of the Thousand-Year Blood War anime.
In addition to the in-game content, a number of real-world events and promotions are also underway.
A “10th Anniversary Present Campaign” is being held on the game’s official social media accounts, where a total of 1,000 fans can win original merchandise like metal posters and T-shirts.
A new series of “Brave Souls Random Prints” will also be available at 7-Eleven stores across Japan, allowing fans to print out high-quality bromide photos of characters in their original in-game outfits.
Rounding out the celebration is the announcement of the first-ever real-world, in-person event for the game.
The “BLEACH Brave Souls Real Event” is scheduled to be held at the TFT Hall in the Tokyo Big Sight convention center on the 3rd of November, 2025.
The 10th Anniversary Prize Gacha, featuring the new Ichigo and Rukia, is scheduled to begin on Tuesday, the 22nd of July, 2025.
You can watch the promo video for the new Ichigo and Rukia units, which also includes the 10th-anniversary theme song, “Won’t Leave You Behind” by the band Cö shu Nie, on YouTube:
Source: Official Website
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