Kit Kat x Sanrio collab packs now on sale at stores across Japan

Sanrio have teamed up with Kit Kat to release a new version of their popular ‘Strawberry Milk’ flavor.

The collaboration will see Kit Kat’s 10 piece bags receive four new outer packaging designs featuring Sanrio characters, each based on a different theme such as ‘music’ and ‘sport’.

4 outer packaging designs will be available

Each pack will contain 10 individually wrapped Kit Kat biscuits and 35 different Sanrio character designs have been prepared for the individual packaging.

35 different individual packaging designs will be available to collect

The designs also include a message of support from the character featured – an additional cute touch that promotes Sanrio’s ethos of positivity and cuteness.

The 35 designs will feature 15 different Sanrio characters, including fan favorites such Hello Kitty, Pompompurin, My Melody, Kuromi and more.

15 different characters will be featured across the 35 individual pack designs

A special, limited-edition, ‘cheering’ design has also been created, and whilst Sanrio fans will be able to tell which character it is based on, the final design is being kept under wraps to add an element of fun to unwrapping your Sanrio x Kit Kat packs.