JR Central unveils “Gundam GQuuuuuuX” travel collab featuring in-train experiences and exclusive merch
JR Central has announced an upcoming collaboration with the latest Gundam anime series, Mobile Suit Gundam GQuuuuuuX.
This partnership is part of JR Central’s series of Gundam collaborations, celebrating both the Gundam franchise’s 45th anniversary and the Tokaido Shinkansen’s 60th anniversary.
JR Central operates the Tokaido Shinkansen, a vital high-speed rail line connecting major Japanese cities like Tokyo, Nagoya, and Osaka.
Collaborations between Japanese railway companies and popular anime franchises, such as the One Piece Shinkansen, are a common marketing strategy, leveraging the immense popularity of anime to attract passengers and create unique travel experiences.
The “Gundam GQuuuuuuX” collaboration is the third in JR Central’s recent series of Gundam partnerships, following successful campaigns with Mobile Suit Gundam: The Witch from Mercury and Mobile Suit Gundam SEED FREEDOM.
A key visual for the Gundam GQuuuuuuX collaboration features an exclusive original illustration depicting the characters Machu (Amate Yuzuriha), Nyaan, and Shuuji disembarking at Shin-Osaka Station.
The collaboration also includes several interactive elements across the JR Central network, and exclusive merchandise:
- Special In-Train Radio
- Passengers on the Tokaido Shinkansen will be able to listen to a special Gundam GQuuuuuuX radio program unique to this collaboration.
- Exclusive Clear File
- Those who listed to the special in-train radio will be eligible to receive a clear file, featuring an original illustration from the collaboration.
- A “Shinkansen Boarding Certificate” will be granted upon completing the radio program, which can be shown to staff at Animate Umeda or Animate Nagoya to receive the clear file.
- Those who listed to the special in-train radio will be eligible to receive a clear file, featuring an original illustration from the collaboration.
- Cell Phone Wallpapers
- By “checking in” at Shin-Osaka Station or Nagoya Station, participants can receive exclusive wallpapers for their devices.
- A different wallpaper will be provided at each station.
- Limited Edition Merchandise
- A range of collaborative merchandise will be available for purchase at Animate Umeda (Osaka) and Animate Nagoya stores.
Let’s take a look at full range of limited edition merchandise that will be on offer!
- Original acrylic stand (3 types)
- Trading Badges (11 types in total)
- Mini Character Trading Acrylic Stand Keychains (8 types in total)
- Key Visual Acrylic Panel
- Trading Shinkansen Ticket-style Cards (11 types in total)
This collaboration between JR Central and Mobile Suit Gundam GQuuuuuuX aims to enhance the travel experience on the Tokaido Shinkansen for Gundam fans while celebrating the anniversaries of both the iconic anime franchise and the historic high-speed rail line.
The event is set to run from July 8th to August 28th, 2025.
Source: JR Central
© JR Central, Sotsu, Sunrise
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