Japan's "king of strawberries" is the star of Saint Marc Cafe's new collab menu

Japan’s “king of strawberries” will be the star of a new menu at a popular bakery/cafe chain, alongside one of the nation’s most long-standing sweets.

Saint Marc Cafe will introduce a collaborative menu featuring Meiji’s long-standing product, “Apollo,” for a limited period, starting from Friday, April 4th.

Saint Marc Cafe opened its first store in Chuo Ward, Tokyo in 1999, and is claimed to be the No. 1 bakery cafe in Japan.

It makes all of its breads and sandwiches by hand in-house, including its most popular product, “Chococro,” as well as its long-standing favorites, “Potato Butter Danish” and “Butter Danish.”

Saint Marc Cafe is said to be the #1 bakery cafe in Japan

Using a proprietary oven that emits “far-infrared rays,” the cafe delivers freshly baked bread to customers every day.

In 2024, Saint Marc Cafe commemorates its 25th anniversary, while Apollo celebrates its 55th anniversary and the new collaboration menu marks the first partnership between these two brands.

Advertisements for the collab have been styled like the iconic Apollo packaging

Four distinct and appealing products will be offered, combining the authentic flavors characteristic of Saint Marc Cafe, known for its in-store handmade bread and sandwiches, with the beloved aesthetic of Apollo, which has gained widespread affection over many years.

“Premium Chococro Apollo”

The “Premium Chococro Apollo” is a premium chocolate croissant crafted with a strawberry-scented pink croissant dough, chocolate, sweet and sour strawberry cream, and two Apollo pieces incorporated into its design, providing a crispy texture and the quintessential “Apollo” taste.

The croissant’s will be available as a single item or as a box of 5 pieces

Half of the croissant’s surface is coated with icing, and the exterior of the dough is also adorned with Apollo pieces. If you are fortunate, you may encounter a star-shaped Apollo, known as a “lucky star.”

Price: 390 yen (tax included)
*Premium BOX (5 pieces): 1,750 yen (tax included)

“Amaou Smoothie with Apollo”

The “Amaou Smoothie with Apollo” is a refreshing and juicy smoothie made with Amaou strawberries from Fukuoka Prefecture, which are said to be the “king of strawberries”.

The drink has a vibrant red color and the sweet and sour flavor of strawberries permeates each sip.

The interplay between the mellow sweetness of the rich soft serve ice cream and the tartness of the strawberries, along with the textural element of the Apollo topping and the sweetness of the chocolate, creates a multifaceted flavor profile.

Price: 720 yen (tax included)
*Without soft serve ice cream: 670 yen (tax included)
Size: Medium

“Apollo Smoothie”

The “Apollo Smoothie” is a beverage designed to closely replicate the taste of “Apollo,” combining a rich chocolate drink with a smoothie featuring sweet and sour Fukuoka-grown Amaou strawberries, resulting in a drink that can be described as “drinking Apollo.”

The flavor evolves as it is mixed and drank, resulting in a luxurious, constantly changing, taste experience.

Price: 720 yen (tax included)
*Without soft serve ice cream: 670 yen (tax included)
Size: Medium

“Apollo Parfait”

The “Apollo Parfait” is a visually appealing parfait featuring a sweet and sour strawberry sauce made with Amaou strawberries from Fukuoka Prefecture, layered over soft serve ice cream, and chocolate sauce drizzled within the glass, emulating the “Apollo” aesthetic.

This indulgent product is abundant in strawberries, with layers of refreshing frozen strawberries, fragrant strawberry whipped cream, and rich soft serve ice cream.

Its charming presentation and the classic combination of chocolate and strawberries is intended to appeal to both children and adults.

Price: 720 yen (tax included)

The Saint Marc Cafe x Apollo collaboration menu will be available from the 4th of April until the 15th of May at stores nationwide.

Source: PR Times