Hatsune Miku’s new understated apparel collection is perfect for everday wear
Japanese apparel brand “echo” has announced a new collaboration with the virtual singer Hatsune Miku.
The new collection features a wide range of apparel, accessories, and other goods based on new, original illustrations from several different popular artists.
The main collaboration visual was created by the illustrator Osu.
Additional designs for T-shirts were contributed by the artist Hachi-san, while the artist Amagi Hana has provided illustrations for a series of can badges.
The product lineup features a variety of simple, unisex items designed to be easily incorporated into everyday fashion.
The full collection of apparel and accessories includes:
Apparel
- Hoodie “HTN39” (2 colors) – ¥6,600
- Big Silhouette Half-Pants – ¥8,800
- T-Shirt “code of silence” (2 colors) – ¥4,400
- Long-Sleeved T-Shirt “up to you” (2 colors) – ¥5,500
- Illustration T-Shirt (Art by Osu) – ¥4,400
Accessories & Goods
- Carabiner Keychain – ¥1,650
- Hairband – ¥3,300
- Arm Warmers – ¥3,300
- Lariat Necklace – ¥3,300
- Tough Paper Tote Bag – ¥4,400
Can Badges
- Illustration Can Badge (Art by Osu) – ¥440
- Illustration Can Badge (Art by Amagi Hana, 4 varieties) – ¥440 each
- Illustration Can Badge (Art by Hachi-san, 2 varieties) – ¥440 each
The new collection will have an advance, in-person sale at the upcoming “Hatsune Miku: Magical Mirai 2025” festival.
The items will be sold at the echo booth at the TOKYO venue, which runs from Friday, the 29th of August, to Sunday, the 31st of August, 2025.
A general online pre-order period will begin on the official echo online store.
The online pre-orders are scheduled to open on Monday, the 1st of September, and will run until the 15th of September, with the products scheduled to ship in mid-October 2025.
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