Genshin Impact and Coca-Cola team up for refreshing collaboration

Coca-Cola has announced the launch of an exciting collaboration campaign with the popular open-world RPG “Genshin Impact,” developed by HoYoverse.
The “Genshin and Gulp Down the Charge!” campaign brings fans exclusive limited-edition merchandise and in-game rewards.
Starting Monday, April 28th, 2025, fans across Japan can participate by purchasing four Coca-Cola Company products at supermarkets and drugstores nationwide to receive one limited-edition drawstring pouch featuring newly drawn artwork of Paimon and other beloved characters from “Genshin Impact.”

These exclusive pouches are available while supplies last, so fans eager to grab one should check their local stores soon.

Further sweetening the deal, Coca-Cola is offering a special ticket set on their Coke ON app.
For 600 yen, users can purchase a set of four drink tickets and also receive original “Genshin Impact” themed stamps and in-game Primogems.

Additionally, a lottery within the app gives 200 lucky participants the chance to win a stainless steel bottle adorned with “Genshin Impact” designs.

This multifaceted collaboration truly brings the world of Teyvat to life.
The “Genshin and Gulp Down the Charge!” collaboration is currently underway and as the exclusive merchandise is only available while supplies last, fans of “Genshin Impact” will want to act quickly to secure their limited-edition items.
Source: Official Website
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