Lotteria teams up with Rilakkuma for 2025 new years lucky bag

Fukubukuro, also known as “lucky bags” or “happy bags”, are a traditional Japanese New Year custom where businesses sell sealed bags that often offer huge savings.

Lotteria Japan have now revealed the contents of their 2025 new years fukubukuro, which is a cute collaboration with San-X’s bear mascot Rilakkuma.

The Lotteria x Rilakkuma lucky bag has been named the ‘Happy Makumaku Rilakkuma Lucky Bag’ and it contains five great items that fans of both Lotteria and Rilakkuma will want to get their hands on.

So, what exactly is inside the ‘Happy Makumaku Rilakkuma Lucky Bag’?

First up is a ceramic plate that features an exclusive design for the Lotteria x Rilakkuma collab, which shows Rilakkuma, Korilakkuma and Kiirioitori snacking on burgers and fries!

The second item in the 2025 Lotteria lucky bag is a mini ceramic bowl, which again features a cute Lotteria/Rilakkuma and friends themed print. The bowl is said to be the perfect size for serving side dishes or salads.

The third item in the ‘Happy Makumaku Rilakkuma Lucky Bag’ is a 2025 wall calendar, which has 12 different Rilakkuma themed designs, one for each month.

The calendar is exclusive to the lucky bag sold at Lotteria and as with all other items in the bag, it won’t be available for purchase separately.

**Wall calendar** (approximately H297 x W210mm)

The second to last item is a placemat, made of an easy to wipe material which is ideal for using with your Lotteria x Rilakkuma plate and bowl at meal times.

The final physical item in the 2025 Lotteria fukubukuro is a cube-shaped tissue box, which has a different Rilakkuma themed design on each side.

**Box tissue** (approx. H110 x W110 x D110mm)

Lotteria’s ‘Happy Makumaku Rilakkuma Lucky Bag’ will go on sale from the 26th of December at 277 Lotteria stores across Japan.

Priced at 4,800 yen (approx. $32.01 USD/£25.11 GBP), purchases of the fukubukuro are limited to 3 per person, with sales set to end as soon as stock runs out.

Even if only the 5 exclusive Lotteria x Rilakkuma items were included, it could be seen as good value, however the lucky bag will also include meal coupons that make it a no brainer for any Lotteria fans to purchase the bag.

Nine separate coupons that offer a discount of 500 yen will be included in the lucky bag, which adds up to a total of 4,500 yen – almost the cost of the bag itself!

If you were to utilise all of the 500 yen coupons before they expire, you’d only be paying 300 yen more for all 5 exclusive Rilakkuma themed items, making this an offer too good to miss.

So, if you’re near a Lotteria store on the 26th of December or shortly thereafter, make sure you stop by and pick up the ‘Happy Makumaku Rilakkuma Lucky Bag’ before it sells out!

Source: PR Times