Japan is getting a new exclusive Pepsi flavor - but you can only buy it in one place

Pepsi will be releasing a new Japan exclusive flavor this March.

Pepsi ZERO PEACH, a new limited-edition beverage, has been created to celebrate the 2025 Osaka-Kansai Expo which runs from April to October this year.

A bottle and can of Pepsi ZERO PEACH. — The new ZERO PEACH flavor will be available in bottles and cans

Suntory, the Japanese licensor for Pepsi, has a long-standing connection with Expo events in Japan.

They had their own pavilion at Osaka Expo ’70 as well as the expos held in 1981, 1985 and 1990 in Kobe, Tsukuba and Osaka.

Suntory employees photographed in front of the Suntory Pavilion at Osaka Expo '70 — Suntory first had an Expo pavilion at Osaka Expo ’70

Now, 55 years since their first involvement, they are stepping up to enliven this year’s Expo with a new Pepsi flavor.

Recognizing the popularity of peach flavors in Japan, Suntory has infused this zero-calorie cola with white peach extract.

The result is a delightful blend of the rich sweetness and juiciness of ripe peaches, perfectly balanced with the refreshing and invigorating taste that Pepsi is known for.

Peaches growing on a tree — Peaches are a popular fruit in Japan and they are grown in many prefectures

Suntory has partnered with HERALBONY, a creative company dedicated to transforming the perceptions of disabled people, to create the packaging for the new drink.

HERALBONY collaborates with corporations to integrate art into various business sectors, bringing fresh perspectives and innovative solutions.

Managing over 2,000 artists with disabilities, the company licenses their artwork and ensures the artists receive fair royalties for their creations, providing them with financial independence and recognition for their talent.

Working with HERALBONY, Suntory commissioned artist Atsuhito Fujiki to create a piece of artwork to be used as the packaging of Pepsi ZERO PEACH.

Pink, blue and black artwork by Atsuhito Fujiki — The colors of the artwork are inspired by Pepsi, peaches and the Expo

Fujiki’s artwork was inspired by the Expo theme “Designing a Future Society Where Life Shines” and is a burst of color and energy, reflecting the optimism and innovation that the Expo represents.

Pepsi ZERO PEACH is set to go on sale from Tuesday, March 25^th 2025, and will only be available from stores located in the Kansai region of Japan.

A person dressed in a costume of the mascot character Myakumyaku — Expo mascot Myakumyaku will be featured on a large number of products this year

In addition to the new ZERO PEACH flavor, special Pepsi bottles featuring Myakumyaku, the Expo’s official character, will released on Tuesday, February 18th.

There will be a total of three different designs available to collect for each of the following drinks: Pepsi BIG ZERO LEMON, Pepsi BIG ZERO, and Pepsi BIG COLA.

9 bottles of Pepsi each with a new and different Expo 2025 design on their packaging — Three new bottles designs will be used for each of Pepsi’s “BIG” drink range

The special bottles of Pepsi BIG ZERO LEMON, Pepsi BIG ZERO, and Pepsi BIG COLA will be available from vending machines, convenience stores and supermarkets throughout Japan.

Source: PR Times