Cinnamoroll themed dorayaki collab returns this spring

Sanrio’s popular character Cinnamoroll is set to team up once again with dorayaki specialist chain YURINAN, marking their second partnership.

From Tuesday, March 4th 2025, YURINAN will introduce a range of collaborative products, including dorayaki sandwiches, beverages, and an assortment of merchandise featuring Cinnamoroll.

YURINAN currently operate 2 stores in Japan; their flagship store on Harajuku’s Takeshita Street and a second on Kamakura’s popular Komachi Street. Both stores will be offering the new collaboration menu.

This time, Cinnamoroll will be featured in traditional Japanese attire, delivering a selection of delicious dorayaki treats, including dorayaki sandwiches and specialized dorayaki wrappers.

The dorayaki sandwiches and skins will each be branded with one of three distinct designs that incorporate original illustrations of Cinnamoroll.

Three collaboration menu items will be available to order as follows:

Dorayaki Sandwich:
- Flavor: Sweet Potato Rocksalt Whip Sandwich with Skin (1 type)
- Price: 800 yen (tax included)
Drinks:
- Type: Cinnamon-scented Milk Cocoa (ICE/HOT) (1 type)
- Price: 800 yen (tax included)
Dorayaki Skin:
- Type: 1 set of 2 pieces (1 type)
- Price: 340 yen (tax included)

For every dorayaki sandwich and drink ordered, customers will receive 1 of 5 limited edition acrylic charms, selected at random, with their order.

Customers will also receive 1 acrylic charm for every 3 sets of dorayaki skins ordered.

A new range of goods, such as can badges and acrylic stands showcasing original illustrations, has been created for the collaboration and will be offered for purchase through mail order via the YURINAN website, as well as in person at YURINAN stores.

The Cinnamoroll x YURINAN collaboration will run from the 4th of March until the 3rd of April 2025.

Sales of collaboration merchandise, both online and in-store, may end early if items sell out.

Source: PR Times