7-ELEVEN Japan to release new Acai Banana Smoothie
Seven-Eleven Japan has announced the limited-time release of the “Acai Banana Smoothie” a convenient and palatable source of iron from their popular “Seven Café Smoothie” line, which will soon be available at Seven-Eleven stores nationwide.
Seven-Eleven has previously offered the “Seven Café Smoothie” line to cater to health-conscious consumers, and this has been met with considerable positive feedback.
The newly introduced “Acai Banana Smoothie” is designed to provide an easy way to consume iron while enjoying the rich taste of acai and the creamy flavor of yogurt.
In response to the growing trend of health awareness, test sales of this product have been conducted since 2021.
Following a period of repeated refinements based on customer feedback, such as “I’m glad I can easily consume iron,” the product has been relaunched as the iron-fortified “Acai Banana Smoothie”. It is recommended as a healthy beverage for replenishing nutrients during busy days or as a nutritious snack.
As health consciousness continues to rise, the smoothie market is experiencing expansion.
Seven-Eleven has successfully launched a range of smoothies, including the “Green Smoothie,” “Berry Berry Yogurt Smoothie,” and “Strawberry Banana Soy Smoothie,” which have been enjoyed by a wide customer base.
The “Acai Banana Smoothie,” the latest addition to their lineup, combines the robust flavor of acai with the richness of yogurt.
It was developed to address the needs of customers who seek a convenient way to supplement their iron intake, even during hectic schedules. The “Acai Banana Smoothie” promotes a healthy lifestyle through its delicious and convenient format.
“Acai Banana Smoothie”
The new smoothie will be priced at 380 yen, including tax (approx. $2.56 USD/£1.98 GBP).
Rich acai flavor and creamy yogurt combined
The smoothie is made with carefully selected, rich acai puree provided by Frutta Frutta, a company specializing in acai and other Amazonian fruits.
The authentic acai puree is combined with ice cubes made from yogurt, which enhances the creamy richness of the drink.
Easy Iron replenishment
It is noted that modern individuals are susceptible to iron deficiency due to imbalanced dietary habits, and it has been observed that adult women, in particular, fall approximately 3 mg short of the recommended iron intake.
While liver and clams are known to be iron-rich foods, it can be challenging to obtain sufficient iron from regular meals without consciously selecting specific ingredients.
The Acai Banana Smoothie allows people to easily consume half of their daily recommended iron intake.
Additionally, one cup provides one-third of the daily recommended fruit intake, making it a valuable addition to regular meals, such as a side dish for lunch.
Release Date and Sales Area
Release dates differ across Japan, with some areas set to launch the new smoothie as early as mid-march, whilst others will have to wait until mid April to try the new drink:
- March 18th (Tuesday) – Tokyo (excluding some stores)
- March 25th (Tuesday) – Tokyo, Kanagawa, Chiba, Saitama
- March 31st (Tuesday) – Kinki, Chugoku, Shikoku, Kyushu, Okinawa
- April 8th (Tuesday) – Hokkaido, Tohoku, Tochigi, Ibaraki, Gunma, Hokuriku, Koshinetsu, Tokai
No end date for sales has been announced, but with Seven-Eleven’s smoothies being immensely popular due to social media trends, we’d recommend heading to your local store as early as possible each day to try and get your hands on the new Acai Banana Smoothie.
Source: Official Website
© Seven-Eleven Japan Co., Ltd.