FamilyMart launches massive Demon Slayer collab with themed food and exclusive merch
Japanese convenience store chain FamilyMart has launched one of its largest-ever collaboration campaigns, this time centered on the globally popular anime franchise, Demon Slayer: Kimetsu no Yaiba.
The event, titled “Take a Break with Tanjiro and Friends at Famima,” celebrates the upcoming theatrical release of the film Demon Slayer: Kimetsu no Yaiba the Movie: Infinity Castle Arc Part 1.
The campaign, which began on Tuesday, the 15th of July, is running at all of the approximately 16,300 FamilyMart locations across the country.
A cornerstone of the collaboration is a new set of illustrations drawn by the anime studio ufotable, which depicts characters like Tanjiro, Zenitsu, Inosuke, Giyu, and Shinobu wearing special haori coats designed with FamilyMart’s green and blue corporate colors.
This new art is featured on a wide range of exclusive merchandise and prizes.
The campaign includes a lineup of seven original food and drink items inspired by the series’ characters:
- “Infinite” Potato Croquettes (Nori-Shio Flavor)
- ¥238
- Tanjiro’s Matcha Cream Roll (with Red Bean Paste)
- ¥170
- Shinobu Kocho’s Wisteria-Colored Melon Bread (Purple Sweet Potato Cream & Whipped Cream)
- ¥178
- Water Hashira’s Water Manju (Ramune Flavor)
- ¥160
- Inosuke’s Fluffy Daifuku (Red Bean & Whipped Cream)
- ¥135
- Three Fruits “Total Concentration” Fruit au Lait (4 different packaging designs)
- ¥268
- Shinobu Kocho’s Cream Chiffon Cake with Blueberry Sauce
- ¥398 (Launches July 18th)
Multiple Demon Slayer themed promotions are set to run throughout the collaboration’s duration.
An app-based stamp rally allows users of the “FamiPay” app to collect stamps for purchasing products, which can be used to enter lotteries for prizes like a set of two Ichiban Kuji figures, life-sized posters, or FamiPay points.
A separate in-store promotion offers customers one of five exclusive clear files for every two qualifying ice cream products they purchase.
A wide variety of exclusive merchandise is also being released through different sales channels.
- Online Exclusive Goods
- Dessert Glass & Spoon Set (Giyu Tomioka Ver. or Shinobu Kocho Ver.): ¥5,800 each
- Hand Towel Hashira 9-Piece Set: ¥7,100
- In-Store Merchandise (at approx. 1,500 locations)
- “Yurafuwa” Series Summer ver. Random Acrylic Stand: ¥900
- “Yurafuwa” Series Summer ver. Random Die-cut Sticker: ¥300
- “Yurafuwa” Series Summer ver. Random Hologram Can Badge: ¥500
- Ichiban Kuji Lottery (at approx. 9,300 locations)
- Ichiban Kuji “Demon Slayer ~Upper Three~”: ¥790 per ticket (Launches July 18th)
- FamimaPrint On-Demand Content (in-store copy machines)
- Original Illustrated Sticker (L-size, 6 varieties): ¥400
- Original “Take a Break” Random Bromide Photo (L-size, 13 varieties): ¥300
A specially decorated store has also opened in the Asakusa district of Tokyo, wrapped to resemble the “House with the Wisteria Flower Crest,” a safe haven in the anime.
This store will offer an exclusive postcard to the first 1,000 customers who spend over ¥1,000 on qualifying goods.
No end date to the campaign has been announced, so it’s likely it will run until stock of most items has been depleted.
The online exclusive goods can now be ordered via FamilyMart Online.
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