Exclusive Pokémon Center ‘Festival Pikachu’ goods get second release
The Pokémon Company has announced that select items celebrating the reopening of a popular Pokémon Center store will be available online.
The “Pokémon Center Tohoku Renewal Commemorative Goods” collection, which previously sold out quickly after their initial release, will soon be available for pre-order online.
This news will come as a welcome surprise for collectors who missed out on the opportunity to pick up the goods when they first went on sale.
This special collection was created to celebrate the reopening of the Pokémon Center Tohoku in Sendai on March 14th, 2025, and features exclusive stuffed toys and Pokémon TCG accessories inspired by the vibrant culture of Japan’s northern Tohoku region.
The “Pokémon Center Tohoku” is a special Pokémon merchandise store located in Sendai, the capital city of Miyagi Prefecture in the Tohoku region of Japan.
Pokémon Centers are official retail outlets that offer a wide variety of exclusive Pokémon merchandise, including plush toys, trading cards, apparel and other collectibles.
The Tohoku location holds particular significance as it was established to support the region’s recovery efforts following the devastating 2011 earthquake and tsunami.
The “Renewal Commemorative Goods” collection specifically celebrates the reopening with designs that intricately incorporate elements of six major traditional festivals from the Tohoku region.
These festivals are renowned for their vibrant colors, energetic performances, and deep cultural significance within their respective prefectures.
The items available for pre-order include a charming lineup of six different Pikachu plush toys, each dressed in a costume representing one of these iconic Tohoku festivals:
- Nebuta Festival Pretend Pikachu (top left): Inspired by the dynamic float parades of the Aomori Nebuta Festival.
- Kanto Festival Pretend Pikachu (top middle): Representing the impressive pole-balancing artistry of the Akita Kanto Festival.
- Sansa Dance Pretend Pikachu (top right): Dressed for the lively and rhythmic Morioka Sansa Dance.
- Hanagasa Festival Pretend Pikachu (bottom left): Featuring the elegant flower-decorated straw hats of the Yamagata Hanagasa Festival.
- Tanabata Festival Pretend Pikachu (bottom middle): Adorned with decorations reminiscent of the colorful Sendai Tanabata Festival.
- Waraji Festival Pretend Pikachu (bottom right): Paying homage to the giant straw sandals of the Fukushima Waraji Festival.
Each festival Pikachu plush will be priced at 3,520 yen (tax included).
In addition to the plush toys, six types of Pokémon Card Game (Pokémon Card) deck protectors, priced at 889 yen each (tax included), will also be available to pre-order:
These deck protectors not only serve a practical purpose by keeping players’ valuable trading cards safe but also feature adorable artwork of Pikachu dressed in attire inspired by the same six Tohoku festivals:
- Tanabata Festival Pretend Pikachu
- Kanto Festival Pretend Pikachu
- Hanagasa Festival Pretend Pikachu
- Waraji Festival Pretend Pikachu
- Nebuta Festival Pretend Pikachu
- Sansa Dance Pretend Pikachu
The swift sell-out of these commemorative goods upon their initial release at the reopened Pokémon Center Tohoku indicates the strong demand for these unique items.
The new pre-order period for these items will run from 10:00 AM JST on Sunday, May 19th to 11:59 PM JST on Sunday, May 26th through the official Pokémon Center Online store.
Source: Pokémon Center Online
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