Demon Slayer onigiri and sandwiches arrive at FamilyMart

FamilyMart has launched the second phase of its massive collaboration campaign with the anime series, Demon Slayer: Kimetsu no Yaiba.

The campaign, titled “Take a Break with Tanjiro and Friends at Famima,” is being held to commemorate the recent theatrical release of the film, Demon Slayer: Kimetsu no Yaiba the Movie: Infinity Castle Arc Part 1.

The FamilyMart x Demon Slayer promotion began on Tuesday, the 15th of July, and is running at all of the approximately 16,300 FamilyMart locations across the country.

A cornerstone of the collaboration is a new set of illustrations drawn by the anime studio ufotable, which depicts characters like Tanjiro, Zenitsu, Inosuke, Giyu, and Shinobu wearing special haori coats designed with FamilyMart’s green and blue corporate colors.

The second wave of products, which was released on Tuesday, the 22nd of July, introduces two new character-themed food items.

The “”Tanjiro & Giyu’s Break – The Bond Between Two People” Onigiri Set, priced at ¥398, contains two different rice balls.

One is a Nozawana greens and wakame seaweed rice ball, and the other is a pickled plum and shiso leaf rice ball, with the colors designed to evoke the haori coats worn by Tanjiro Kamado and Giyu Tomioka.

The second new item is “Zenitsu & Chuntaro’s Egg Sandwich BOX”, priced at ¥459.

This box features an egg salad and boiled egg sandwich, with the yellow color themed after the character Zenitsu Agatsuma and his companion sparrow, Chuntaro.

In addition to the new food, a second set of gift-with-purchase promotions has also started.

In the “Onigiri Course,” customers who purchase any three onigiri products will receive one “Successive Key Visual Sticker” on a first-come, first-served basis.

In the “Snack Course,” customers who buy two qualifying snack items will receive one “Original Acrylic Charm,” which features the new, exclusive artwork drawn for the campaign by the anime studio ufotable.

Both of the new gift-with-purchase campaigns are scheduled to run from the 22nd of July until the 4th of August, 2025, or until the stock of prizes at each store is depleted.

The previously announced wider range of food items that form the basis of the FamilyMart x Demon Slayer collaboration are also still available whilst stocks last:

• “Infinite” Potato Croquettes (Nori-Shio Flavor)
  • ¥238

• Tanjiro’s Matcha Cream Roll (with Red Bean Paste)
  • ¥170

• Shinobu Kocho’s Wisteria-Colored Melon Bread (Purple Sweet Potato Cream & Whipped Cream)
  • ¥178

• Water Hashira’s Water Manju (Ramune Flavor)
  • ¥160

• Inosuke’s Fluffy Daifuku (Red Bean & Whipped Cream)
  • ¥135

• Three Fruits “Total Concentration” Fruit au Lait (4 different packaging designs)
  • ¥268

• Shinobu Kocho’s Cream Chiffon Cake with Blueberry Sauce
  • ¥398 (Launches July 18th)

Multiple other Demon Slayer themed promotions are set to run throughout the collaboration’s duration.

An app-based stamp rally allows users of the “FamiPay” app to collect stamps for purchasing products, which can be used to enter lotteries for prizes like a set of two Ichiban Kuji figures, life-sized posters, or FamiPay points.

A wide variety of exclusive merchandise is also being released through different sales channels.

• Online Exclusive Goods
  • Dessert Glass & Spoon Set (Giyu Tomioka Ver. or Shinobu Kocho Ver.): ¥5,800 each

• Hand Towel Hashira 9-Piece Set: ¥7,100

• In-Store Merchandise (at approx. 1,500 locations)
  • “Yurafuwa” Series Summer ver. Random Acrylic Stand: ¥900

• “Yurafuwa” Series Summer ver. Random Die-cut Sticker: ¥300

• “Yurafuwa” Series Summer ver. Random Hologram Can Badge: ¥500

• Ichiban Kuji Lottery (at approx. 9,300 locations)
  • Ichiban Kuji “Demon Slayer ~Upper Three~”: ¥790 per ticket (Launches July 18th)

• FamimaPrint On-Demand Content (in-store copy machines)
  • Original Illustrated Sticker (L-size, 6 varieties): ¥400

• Original “Take a Break” Random Bromide Photo (L-size, 13 varieties): ¥300

A specially decorated store has also opened in the Asakusa district of Tokyo, wrapped to resemble the “House with the Wisteria Flower Crest,” a safe haven in the anime.

No end date to the campaign has been announced, so it’s likely it will run until stock of most items has been depleted.

The online exclusive goods can now be ordered via FamilyMart Online.

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