Chiikawa and Kura Sushi’s new collab offers fans exclusive merch for eating sushi
The major sushi restaurant chain Kura Sushi has announced a collaboration campaign with Chiikawa.
The “Chiikawa x Kura Sushi” collaboration promises a fun experience for fans, with prizes and gifts, special menu items, and original in-store animations.
Chiikawa is a highly popular Japanese media franchise created by illustrator Nagano.
It features adorable characters including Chiikawa, Hachiware, and Usagi, engaged in everyday adventures and often dealing with relatable struggles.
The characters massive following across various age groups in Japan has led to extensive merchandise and collaborations.
Some of these collaborations have been extremely popular, with a recent Happy Meal promotion stopped over week earlier than planned after it caused chaos in McDonald’s restaurants across Japan.
Kura Sushi is known for their “Bikkura Pon!” system, where customers insert five sushi plates into a slot for a chance to win a capsule toy.
The Chiikawa collaboration will include several new prizes being added to those that can be won through the “Bikkura Pon!” system.
Let’s take a look at all of the ways that Kura Sushi will be incorporating Chiikawa and friends into their restaurants!
Exclusive Bikkura Pon! Prizes
The iconic “Bikkura Pon!” capsule toy game will feature limited-edition Chiikawa prizes, including:
- Original figures (5 types).
- Can badges (8 types).
- Sets of 2 magnetic sheets (5 types).
New Menu Items
- Sushi Chazuke with Sprouting Rice (480 yen)
A unique take on sushi chazuke, a dish where rice and ingredients are topped with hot tea or dashi.
This dish features salmon roe, salmon, salted aged tuna, and egg roll. It comes with an original lid and a cup adorned with Chiikawa illustrations.
- Defeat Success! Reward Bag Udon (530 yen)
This udon dish features a “sweet fried tofu sleeping bag” containing mochi (rice cakes), offering a satisfying and playful meal.
Each “Reward Bag Udon” also comes with one of eight original collectible cards, encouraging repeat purchases.
Bonus Gifts
Customers who spend 2,500 yen (approx. $17.30 USD / £12.75 GBP) at Kura Sushi will receive exclusive Chiikawa merchandise.
The merchandise will be distributed in three phases, available while supplies last (limited to the first 700,000 customers per round):
- First Phase (June 27th onwards):
- Original clear files (4 types, A4 size)
- Second Phase (July 11th onwards):
- Original fans (4 types)
- Third Phase (July 25th onwards):
- Original sushi plates (4 types, approx. 150mm diameter)
In-Store Decorations and Original Animations
- Store Decorations and Photo Spots
The collaboration also extends to the in-store experience with it taking over select flagship stores in Tokyo and Osaka.
Kura Sushi’s Global Flagship Store in Harajuku (Tokyo) and Namba Parks South (Osaka) will be decorated with Chiikawa artwork, transforming them into immersive photo opportunities for fans.
- Original Animations
Chiikawa animations will be shown on the “Bikkura Pon!” game video screens at each table.
These special video contents will combine Chiikawa’s charming world with Kura Sushi, featuring playful scenarios like “Fishing”, “Giant Kura Sushi”, and “Missiles”.
The “Chiikawa x Kura Sushi” collaboration is set to begin on Friday, June 27th and will run until August 6th, 2025.
Source: Official Website
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