Charlotte Tilbury and Genshin Impact team up to release limited-edition beauty kits
The luxury beauty brand Charlotte Tilbury has announced its first-ever partnership with a video game, revealing a new collection in collaboration with the globally popular open-world RPG, Genshin Impact.
The new product line unites the world of high-end makeup, often associated with celebrity glamour, with the enchanting fantasy setting of Teyvat from the HoYoverse game.
This collaboration is part of a growing trend that has seen Genshin Impact successfully partner with a wide range of brands outside of the typical gaming sphere.
The collection centers on a single character from the game’s extensive cast who has been chosen as the official “beauty muse.”
The mysterious and mesmerizing astrologist, Mona Megistus, serves as the inspiration for the new product line.
In the game’s lore, Mona is a proud and immensely skilled astrologer who can read the fates in the stars, a theme that aligns with Charlotte Tilbury’s own branding of “magic” and “divine artistry.”
The partnership features two different limited-edition, collectible beauty boxes, each containing a mix of the brand’s products alongside exclusive, Mona-inspired merchandise.
The two available sets are as follows:
Starry Miracle Adventure Box
- Price: $210.00
- Beauty Products:
- Charlotte’s Magic Cream (30ml)
- Cryo-Recovery Eye Serum
- Charlotte’s Magic Lip Oil Crystal Elixir
- Exclusive Collectibles:
- Charlotte Tilbury x Genshin Impact Stickers
- Charlotte Tilbury x Genshin Impact Tote Bag
- Charlotte Tilbury x Genshin Impact Pin Badge
- Charlotte Tilbury x Genshin Impact Headband
- Charlotte Tilbury x Genshin Impact Makeup Bag
Starfell Treasure Travel Box
- Price: $60.00
- Beauty Products:
- Charlotte’s Magic Water Cream (15ml)
- Airbrush Flawless Setting Spray (34ml)
- Charlotte’s Magic Serum Crystal Elixir (Deluxe Sample)
- Exclusive Collectibles:
- Charlotte Tilbury x Genshin Impact Eye Mask
- Charlotte Tilbury x Genshin Impact Compact Mirror
- Charlotte Tilbury x Genshin Impact Small Pouch
In a statement, Charlotte Tilbury expressed that gaming, like makeup, is a form of artistic expression that shows the power of transformation.
The new collaboration is designed to empower and inspire fans in both the real world and in the world of Teyvat.
You can now order the Charlotte Tilbury x Genshin Impact collection directly from the official Charlotte Tilbury store.
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