Cath Kidston Teams Up With Hello Kitty for Second Exclusive Collab Collection

British lifestyle brand Cath Kidston is officially partnering with Sanrio’s classic character Hello Kitty to launch their second collaborative merchandise collection.

The new “Cath Kidston x Hello Kitty” collection builds upon the success of their initial December crossover and expands the partnership with 14 brand-new items featuring custom artwork.

Established in London in 1993, Cath Kidston is recognized globally for its playful hand-drawn prints, nostalgic floral designs, and unique lifestyle accessories.

The creative design team crafted three specific pattern themes exclusively for this summer release to celebrate the pop culture icon.

The first pattern theme, “Hello Kitty Gingham Provence,” reimagines the brand’s signature 30-year-old “Provence Rose” archive print by combining delicate hand-drawn rosebuds with a pastel pink gingham backdrop.

The second motif, “Hello Kitty Scene,” pays homage to the character’s suburban London birthplace through a watercolor landscape inspired by historical cottage illustrations and five red apples.

The final aesthetic pattern, “Hello Kitty Patchwork,” weaves together stripes, button roses, and cross-stitch elements with a traditional ditsy floral dress print to celebrate generations of shared joy.

Specialized summer apparel made with cooling fabric and everyday stationery items also debut for the first time.

Let’s take a look at the full range of items in the second “Cath Kidston x Hello Kitty” collab collection!

• Basic T-Shirt (White / Sax / Pink)
  • Price: 7,700 yen (approx. $49 USD / £39 GBP)

• Small Book Bag (Sax / Red)
  • Price: 7,700 yen (approx. $49 USD / £39 GBP)

• Zipped Purse (Sax / Red)
  • Price: 3,850 yen (approx. $25 USD / £19 GBP)

• Multi Shoulder Purse (Sax / Red)
  • Price: 11,000 yen (approx. $70 USD / £55 GBP)

• Frill Tote Bag (Sax / Pink)
  • Price: 8,250 yen (approx. $53 USD / £41 GBP)

• Frill Pouch (Sax / Pink)
  • Price: 6,600 yen (approx. $42 USD / £33 GBP)

• Clear Pouch Charm (Sax / Red)
  • Price: 4,400 yen (approx. $28 USD / £22 GBP)

• Towelling Handkerchief
  • Price: 1,540 yen (approx. $10 USD / £8 GBP)

• Scallop Towelling Handkerchief (Sax / Pink)
  • Price: 2,200 yen (approx. $14 USD / £11 GBP)

• Frill Tissue Pouch & Mascot Charm Set (Sax / Pink)
  • Price: 8,800 yen (approx. $56 USD / £44 GBP)

• Eco Bag in Face Pouch
  • Price: 9,900 yen (approx. $63 USD / £50 GBP)

Popular items that quickly sold out during the first seasonal release, such as this character face pouch with an enclosed eco-bag, are returning with updated patterns.

• Knit Hand Bag (Sax / Red)
  • Price: 7,700 yen (approx. $49 USD / £39 GBP)

These lightweight knit handbags are manufactured domestically within Japan using recycled plastic bottle yarn and can be safely washed at home.

• Ring Notebook (Sax / Pink / Ivory)
  • Price: 1,760 yen (approx. $11 USD / £9 GBP)

• Clear File Folder (Sax / Pink / Ivory)
  • Price: 770 yen (approx. $5 USD / £4 GBP)

The second “Cath Kidston x Hello Kitty” collection is scheduled to launch officially on Friday, June 5, 2026.

Fans can purchase these products through the Cath Kidston official online store or by visiting physical retail branches in Omotesando, Kyoto Porta, Lucua Osaka, Tenjin Underground Shopping Street, Nishi-Ginza, Cocoon City Saitama-Shintoshin, Oimachi Tracks, and Tamagawa Takashimaya S.C.

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