Calbee’s Pizza Potato goes wild with Monster Strike collaboration
Calbee is teaming up with the popular mobile RPG “Monster Strike”, also known as “Monst”, for a special collaboration.
Starting in early May 2025, their flagship product, Pizza Potato, will be available in limited-edition collaboration packaging.
Pizza Potato, first introduced in 1992, is a beloved snack featuring potato chips topped with cheesy flakes and parsley, delivering an authentic pizza flavor.
Calbee’s unique “melt flake” manufacturing method involves layering and melting cheese-flavored flakes onto freshly fried, hot potato chips to achieve a rich cheese taste.
The recipe and packaging have been refined over time, with the 15th generation Pizza Potato launching in 2024.
Calbee and “Monster Strike” have a long-standing collaborative relationship, primarily through their “Jagariko” snack line.
This time, aiming to broaden their appeal and share the fun with a wider audience, they’ve brought the Monster Strike magic to Pizza Potato.
The limited-edition packaging features newly drawn illustrations of popular Monster Strike characters, including “Elle,” the new limited character from the 2025 Super Beast God Festival, alongside fan favorites like Pandora and Uriel.
The designs playfully depict these characters enjoying Pizza Potato in various ways, with character-specific dialogue integrated boldly into the packaging.
A total of 12 unique collaboration package designs will be available, with 6 designs for the convenience store exclusive size (64g) and 6 designs for other retail sizes (60g).
To coincide with the packaging collaboration, Calbee is launching the “Enjoy Pizza Pota!” campaign.
By scanning the QR code on the back of the collaboration packages, fans can access a special collaboration gacha in the app.
This gacha offers 13 exclusive wallpapers featuring the newly drawn characters used on the packaging and will be available from Thursday, May 1st, 2025, to Sunday, November 30th, 2025.
Calbee’s official X (formerly Twitter) account (@Calbee_JP) will also host a giveaway campaign where participants who follow and repost, or share their wallpapers, will have a chance to win limited edition prizes such as QUO card sets and “Enjoy Pizza Pota!” merchandise.
From the 9th of May until the 13th of May, 1 lucky winner will take home a set of 10 ‘Monster Strike x Pizza Potato’ QUO cards. QUO cards are pre-paid gift cards that are widely accepted in stores across Japan:
From the 14th of May to the 23rd of May, a variety of prizes will be on offer from the following:
If you’re a fan of both Monster Strike and potato chips, you’ll likely want to pick up some of the collaboration packs whilst you still can – the collaboration ends on the 31st of July, 2025, however stock may be available after this time depending on retailer availability.
Source: Official Website
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