Atlus Opens Orders for Massive Range of Persona 30th Anniversary Merchandise
Atlus has officially revealed the full lineup of a range of official goods to commemorate the 30th anniversary of the Persona franchise.
This release acts as one of the central pillars of the newly designated “Persona 30th Anniversary Year,” which encompasses a wide variety of events and collaborations.
The merchandise launch coincides with the announcement of the “30th Anniversary Persona Symphonic Concert,” a jazz orchestra tour scheduled to perform in Tokyo and Kyoto starting April 11, 2026.
It also complements the upcoming “Persona x Sanrio Characters POP UP SHOP,” which will be held at the JOL Collab Store in Tokyo from January 30.
Other celebrations include a Persona 3 Reload tie-up with the amusement chain Round One and a campaign offering free digital readings of the series’ manga adaptations.
The full lineup of merchandise includes the following items:
- P30th Protagonist Acrylic Stand (8 Types): 1,980 yen (approx. $13.00 USD / £10.00 GBP)
These stands feature newly drawn illustrations of the protagonists.
- P30th Protagonist Keychain (8 Types): 1,100 yen (approx. $7.50 USD / £6.00 GBP)
Acrylic keyholders with wire rings, suitable for bags or keys.
- P30th Protagonist Clear Multi-Case (8 Types): 1,650 yen (approx. $11.00 USD / £8.50 GBP)
Clear PVC cases with carabiners.
- P30th KV Original Hoodie: 11,000 yen (approx. $73.00 USD / £58.00 GBP)
Cotton hoodie with embroidered front logo and back print of the 30th-anniversary key visual.
Available in M, L, XL sizes.
- P30th KV T-Shirt: 5,500 yen (approx. $37.00 USD / £29.00 GBP)
Cotton shirt featuring the key visual.
Available in S, M, L sizes.
- P30th KV Chara Fine Graph: 7,150 yen (approx. $48.00 USD / £38.00 GBP)
High-quality framed art print of the key visual using Chara Fine printing technology.
- P30th KV Clear File, Postcard & Can Badge Set: 1,210 yen (approx. $8.00 USD / £6.50 GBP)
A set containing an A4 clear file, postcard, and can badge.
- P30th KV Acrylic Keychain: 1,210 yen (approx. $8.00 USD / £6.50 GBP)
Key visual printed on acrylic with a carabiner attachment.
- P30th KV Large Format Towel: 3,850 yen (approx. $26.00 USD / £20.00 GBP)
Large towel suitable for use or display.
- P30th KV Can Badge (8 Types): 550 yen (approx. $3.50 USD / £3.00 GBP)
Round badges with a white glitter background.
- P30th Logo T-Shirt (2 Types): 3,850 yen (approx. $26.00 USD / £20.00 GBP)
Black or white shirts with school emblems printed on the sleeve.
Available in M, L, XL sizes.
- P30th Logo Clear Tote Bag: 4,950 yen (approx. $33.00 USD / £26.00 GBP)
PVC clear tote with inner pocket and carabiner.
- P30th Logo Pouch: 3,850 yen (approx. $26.00 USD / £20.00 GBP)
Cotton/PVC pouch with large logo print.
- P30th Logo Keychain: 1,650 yen (approx. $11.00 USD / £8.50 GBP)
Zinc alloy metal keychain.
- P30th Logo Rubber Coin Case: 1,210 yen (approx. $8.00 USD / £6.50 GBP)
PVC coin case with school emblem printed on the back.
- P30th School Emblem Pin Badge Set: 4,950 yen (approx. $33.00 USD / £26.00 GBP)
Boxed set of zinc alloy pins featuring school emblems from the series.
- P30th Morgana Car Tissue Case (P5): 2,750 yen (approx. $18.50 USD / £14.50 GBP)
Plush tissue cover shaped like the Morgana Car.
- P30th Persona Compendium Style 2-Way Pouch: 6,380 yen (approx. $43.00 USD / £34.00 GBP)
Book-style pouch capable of holding three plush keychains; available in P3 and P5 designs.
- P30th Velvet Room Cushion Cover (P5): 2,530 yen (approx. $17.00 USD / £13.50 GBP)
Polyester cover with Velvet Room branding (cushion insert not included).
- P30th Persona Compendium Style Keychain (P3): 2,090 yen (approx. $14.00 USD / £11.00 GBP)
Metal locket-style keychain that opens to reveal a small mirror.
- P30th Small Plate Set (P3): 3,300 yen (approx. $22.00 USD / £17.50 GBP)
Set of small ceramic plates featuring P3 Compendium and Tarot designs.
- P30th Rubber Keychain: 1,320 yen (approx. $9.00 USD / £7.00 GBP)
Thick rubber mascots of Koromaru, Teddie, or Morgana.
- P30th Title Logo Acrylic Keychain:
- Single: 660 yen (approx. $4.55 USD / £3.55 GBP)
- Box: 8,580 yen (approx. $59.15 USD / £46.35 GBP)
Aurora acrylic keychains of game logos; sold randomly or in a complete box.
- P30th Package Art Can Badge:
- Single: 440 yen (approx. $3.05 USD / £2.40 GBP)
- Box: 5,720 yen (approx. $39.45 USD / £30.90 GBP)
Rectangular badges featuring box art; sold randomly or in a complete box.
- P30th ‘Persona’ Vintage Style T-Shirt (2 Types): 6,600 yen (approx. $45.50 USD / £35.65 GBP)
Oversized shirt with vintage wash finish featuring Thanatos or Arsène.
Pre-orders officially began on Thursday, January 8, 2026, and sales are being handled via the Atlus D-Shop for domestic customers within Japan.
International shipping is available through the Atlus D-Shop, as well as via “EJ ANiME STORE in amiami” and the “EJ ANiME STORE” flagship store on Tmall for customers in mainland China.
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