Naruto taiyaki collab coming to arcades across Japan

A collaborative campaign, bringing together the television anime “NARUTO Shippuden,” based on the widely popular manga by Masashi Kishimoto, and amusement operator GiGO, will be conducted at participating GiGO stores nationwide for a limited time, starting in late March.

Select GiGO stores will be offering a variety of “Narutoyaki,” which are taiyaki pastries shaped to resemble six different popular characters from the Naruto series.

Naruto, Sasuke, Sakura, Kakashi, Hinata, and Itachi will all be available as adorable “Narutoyaki” pastries (one provided at random) at four specific GiGO branch locations in Tokyo and Osaka.

Six different types of Naruto taiyaki will be available

Each “Narutoyaki” purchase will include one of six exclusive novelty coasters, provided at random:

One of six coasters will be provided at random with each item ordered

Fifteen other GiGO store locations will be offering collaboration drinks. Each drink order will be served with one exclusive coaster, similar to the “Narutoyaki” promotion.

Some stores will offer collaboration drinks only

For a limited period, from March 29th to April 13th, 2025, pop-up stores selling original merchandise will be hosted at the GiGO collaboration cafe stand Sapporo Norbesa, GiGO main store, GiGO Market Square Sasashima, GiGO Osaka Dotonbori main store, and GiGO Fukuoka Tenjin.

Limited edition goods, featuring original illustrations of Naruto, Sasuke, Sakura, Kakashi, Hinata, Itachi, and other characters dressed in Japanese suits, will be available for purchase at the aforementioned store locations.

Let’s take a look at the full range of goods that will be on sale!