The Apothecary Diaries partners with real life pharmacy in new educational campaign
A collaborative campaign between the popular TV anime “The Apothecary Diaries” and a real life pharmacy chain has been announced.
The campaign between the series and pharmacy chain “Ain Pharmacy” centers on viewing collaboration videos featuring Maomao and Jinshi, each of which depict the characters dealing with the functions and services offered by a modern pharmacy.
One video will be released on a special campaign website each month for three consecutive months, with the third and final video to be released in June.
Viewers will be able to download a smartphone wallpaper featuring original collab illustrations upon fully watching each video.
To coincide with the video campaign, a giveaway will be held, with a total of 500 individuals set to be chosen at random from viewers who can provide the correct answer to a quiz based on the story shown in each video.
The first video in the campaign was released on Monday, April 7th, and featured characters including Maomao, Jinshi, Gaoshun, Lishu, and Lihua, amongst others.
The video, titled “Medicine Notebook”, aims to convey the importance of maintaining a record of one’s medication.
Maomao is depicted resolving the more modern day problem of “having difficulty in managing the medications you are currently taking.”
The second video will be released on Thursday, May 8th, and the third will be released on Monday, June 2nd.
Every individual who views the videos will have the opportunity to download an exclusive mobile wallpaper, with a total of three wallpaper designs available.
By watching the first video, viewers will unlock the ability to download a special collaboration wallpaper of Maomao:
The second video, to be released in May, will allow viewers to download a wallpaper of Jinshi:
Upon finishing viewing the final video, to be released in June, viewers will be able to download a wallpaper featuring both characters together:
By watching each video, viewers will learn the answers to questions posed in a quiz on the special collaboration website, which will offer an opportunity to be entered into a prize draw, with exclusive prizes to be won.
There are 3 entry periods for prizes, as below, with a total of 500 prizes available.
- 1st entry period – Monday, April 7, 2025, 10:00 to Wednesday, May 7, 2025, 23:59
- 2nd entry period – May 8th (Thu) 10:00 to June 1st (Sun) 23:59, 2025
- 3rd entry period – Monday, June 2, 2025, 10:00 to Monday, June 30, 2025, 23:59
Prizes will differ between entry periods, with each entry period having an A and B prize available:
- 1st entry period
- A Prize – Original Pill Case (100 total prizes)
- B Prize – Original ‘QUO’ card worth 500 yen (can be redeemed at Ain Pharmacy) (50 total prizes)
- 2nd entry period
- A Prize – Original Thermos Bottle (100 total prizes)
- B Prize – Original ‘QUO’ card worth 500 yen (can be redeemed at Ain Pharmacy) (50 total prizes)
- 3rd entry period
- A Prize – Original Pouch (100 total prizes)
- B Prize – Original ‘QUO’ card worth 500 yen (can be redeemed at Ain Pharmacy) (100 total prizes)
Source: Official Website