Pokémon themed liquid eyeliner and mascara gets limited release
Following the immense popularity of their previous Pokémon collaborations for liquid eyeliner, Love Liner is now expanding the adorable lineup to include mascaras for the very first time!
As well as the new mascaras, Love Liner will also be releasing 5 new packaging designs of Pokémon themed liquid eyeliner.
The packaging marks a first for Pokémon designs on Love Liner, utilizing a vibrant two-color printing technique that makes the Pokémon illustrations truly pop against the uniquely matched bottle colors.
The liquid eyeliner range features Pikachu in various expressions across the different shades, alongside other beloved Pokémon like Snorlax, Wooper, Pawmi, Tandemaus, Slowpoke, and Eevee.
Each eyeliner bottle boasts a newly mixed color palette inspired by the respective Pokémon.
The liquid eyeliner bottles are also designed to be refillable, allowing fans to reuse their favorite Pokémon-themed bottles.
The mascara collection offers two distinct types to cater to different lash preferences: ‘Long & Separate’ and ‘Curl & Long’. Both mascaras come in a deep black shade.
The ‘Long & Separate’ mascara features Pikachu alongside the three starter Pokémon from the Paldea region: Sprigatito, Fuecoco, and Quaxly, whilst the ‘Curl & Long’ mascara showcases the popular Gengar and Eevee.
The new Love Liner liquid eyeliners and the ‘Long & Separate’ and ‘Curl & Long’ mascaras are priced at 1,760 yen each (tax included, approx. $12.32 USD/£9.20 GBP) and will be available from drug stores and variety shops across Japan from the 12th of May, 2025.
Online sales will also be conducted via the msh official online store and Rakuten from the same date.
Stock will be limited, so you’ll need to head to keep your eyes out in physical stores, or place an order online, to avoid missing out!
Source: PR Times
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