The 2025 Pokémon Center lucky bag is so big it’s actually a box
Fukubukuro or ‘lucky/happy bags’ are one of the highlights of the New Year in Japan.
This annual tradition sees retailers and brands put together bundles containing exclusive items and assorted goods, offered for sale at a discounted price when compared to the usual price of their contents.
The most in-demand lucky bags are so popular that they are only available to purchase if you enter and win a lottery.
Fans of Pokémon were able to apply for a chance to buy this years Pokémon Center lucky bag between 25th November and 2nd December.
Entrants will find out shortly if they’ve secured a lucky bag order as the Pokémon Center chain will announce winners from 10th December.
Winners won’t receive an actual bag though, instead they’ll receive a box packed full of Pokémon merchandise which has been dubbed the “PikaPika Box 2025”.
Each year the Pokémon Center lucky bag features an exclusive item such as a cushion, blanket or plush. There are usually several different designs and each lucky bag only contains one.
The exclusive item for the PikaPika Box 2025 is a “Hatsuyume” (first dream) cushion featuring either Pikachu or Pawmi.
The Pokémon Center have not announced any other specific contents for this years lucky bag as they typically include a random assortment of Pokémon goodies alongside the exclusive item.
This means that unlike most lucky bags from major retailers, customers do not know what to expect – which for many, adds to the surprise and fun of purchasing one.
Previous years have seen Pokémon Center lucky bags include a wide range of plushies, figures, stationery and accessories included.
At 4,400 yen (approx $29.10 USD/£22.82 GBP) , this is one of the more expensive lucky bags available but based on the contents of previous years it is possibly one of the best value.
Many Pokémon Center plushies cost at least 3,000 yen for the smallest size with most accessories costing more then 1,000 yen.
This means that when people have added up the RRP of everything their lucky bag contains, they often find that they’ve received over 30,000 yen (approx $199 USD/£156 GBP) worth of goods.
Those lucky enough to get their hands on the 2025 Pokémon Center lucky bags will receive them in late December, so check back then as we’ll be taking a look at exactly what else was inside this years bags!
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