Yoshinoya adds Korean Bulgogi to their menu

Bulgogi beef, rice and kimchi on a purple background

Japanese fast food chain Yoshinoya will be adding several new menu items inspired by one of Korea’s most popular dishes.

The “Beef Bulgogi Bowl”, the “Beef Bulgogi Set Meal”, the “Beef Bulgogi W Set Meal” and “Beef Bulgogi W Bento” will be available for a limited time.

Yoshinoya, founded in 1899, has a long history of providing affordable and convenient meals to its customers.

The chain specialises in bowls of rice topped with beef called Gyudon, a traditional Japanese dish.

Bulgogi is a popular Korean dish which typically involves marinating thin slices of beef in a mixture of soy sauce, sesame oil, garlic, and other seasonings, followed by grilling.

Yoshinoya’s Bulgogi is a combination of seasoned beef and three-colored bell peppers, grilled in a specially crafted sweet and spicy sauce.

This sauce uses garlic and apple juice, imparting a rich and flavorful profile to the dish.

The addition of three colored bell peppers adds flavour and a different texture to the meal as well as enhancing the visual appeal of the dish.

Beef Bulgogi Bowl

Bulgogi beef in a bowl — Beef Bulgogi Bowl

A regular size Beef Bulgogi Bowl will be priced at 674 yen (approx. $4.57 USD / £3.54 GBP) for in-store dining.

It is also available for takeout at a slightly cheaper price of 613 yen (approx. $4.15 USD / £3.22 GBP).

Beef Bulgogi Set Meal

Bulgogi beef, miso soup, rice and kimchi on a tray — Beef Bulgogi Set Meal

The Set Meal consists of Beef Bulgogi, Rice, Miso Soup and Kimchi and is priced at 767 yen (approx. $5.20 USD / £4.02 GBP).

Beef Bulgogi W Set Meal

Bulgogi beef, miso soup, rice and gyudon beef on a tray — Beef Bulgogi W Set Meal

The new Beef Bulgogi will also be offered as part of their W Set Meals.

This is the same as the normal Beef Bulgogi Set Meal but sees the Kimchi swapped for a portion of Yoshinoya’s famous beef and onions.

The W Set Meal is priced at 987 yen (approx. $6.69 USD / £5.18 GBP).

Beef Bulgogi W Bento

A plastic container holding rice alongside another container holding Bulgogi beef and gyudon beef — Beef Bulgogi W Bento

Beef Bulgogi will also be available as part of a takeout exclusive “W Bento” meal consisting of Bulgogi, Yoshinoya’s beef and onions and rice.

The “W Bento” is priced at 969 yen for takeout (approx. $6.57 USD / £5.09 GBP).

These new menu items will be available at Yoshinoya locations throughout Japan, with some exceptions, starting at 11:00 AM on Friday, March 7th, 2025.

Source: Official Website