Shake Shack opens their first store in Hiroshima

Mickey Mouse dressed as the sorcerers apprentice

Hiroshima will become the first city outside of the Kansai, Chubu and Kanto regions to have a Shake Shack store.

The new store will be located within the recently opened shopping mall connected to Hiroshima Station, known as Minamoa.

Shake Shack Minamoa Hiroshima will be located on the second floor of the Minamoa mall.

Shake Shack are known for their burgers as well as their shakes

The Shake Shack restaurant chain, originating in New York City, features a menu consisting of burgers, lemonades, shakes, and alcoholic beverages, including the exclusive “Shack Meister Ale” craft beer.

The design and offerings of Shake Shack Minamoa Hiroshima are intended to reflect the local culture of Hiroshima.

The store’s interior design incorporates a retro-modern aesthetic, drawing inspiration from Hiroshima’s streetcar system.

The Hiroshima store has a retro-modern design

Interior artwork has been commissioned from Hiroshima-based illustrator Iroha Aya, who has created original pieces that depict Hiroshima’s regional characteristics in a contemporary style.

Iroha Aya has created this artwork for use in the stores interior

Additionally, the menu includes a Hiroshima-exclusive City Shake, the Lemon Cheesecake Shake, developed in collaboration with the Hiroshima pastry shop Castagna.

The store will open on at 10am on Monday, March 24th, 2025 and the first 100 customers on the opening day will receive an exclusive Shake Shack Minamoa Hiroshima T-shirt.

Only the first 100 customers will get one of these exclusive shirts

Hiroshima Store Details

Store Name: Shake Shack Minamoa Hiroshima
Location: Minamoa East 2F, 2-37 Matsubara-cho, Minami-ku, Hiroshima City, Hiroshima Prefecture, 732-8601
Opening Date: Monday, March 24th, 2025
Operating Hours: 10:00 – 21:30 (Last Order 21:00)
Seating Capacity: 66 indoor seats, 28 terrace seats

Lemon Cheesecake Shake

This Hiroshima store exclusive shake is a collaboration with Castagna and features Hiroshima lemon cheesecake, lemon curd, cream cheese, and biscuit crumble.

It will be priced at 1,067 yen (approx. $7.14 USD / £5.52 GBP) or 1,221 yen (approx. $8.17 USD / £6.32 GBP) with whipped cream.

Shake Shack’s expansion into Hiroshima is a move to introduce its brand to a new regional market in Japan.

Their current stores are located within the Kansai and Kanto regions, mostly in Osaka and Tokyo, with a single store in the Chubu region’s Shizuoka Prefecture being the exception.

The company has described the new Hiroshima store as the first in the Chugoku, Shikoku and Kyushu area, referring to three distinct regions of western Japan, which suggests that may planned to open more stores in these regions.

Source: PR Times