Sanrio x Calpis - 12 cute new bottle designs set to hit stores

Asahi Soft Drinks is set to launch a new collection of Calpis bottles featuring beloved Sanrio characters.

From February 18th 2025, consumers can enjoy four popular Calpis beverages adorned with charming designs featuring Cinnamoroll, Pom Pom Purin, and My Melody.

Designs for the Sanrio themed Calpis and Calpis 60% Less Sugar bottles

The collaboration aims to expand the reach of the Calpis brand by appealing to a wider audience, particularly families and young consumers.

Designs for the Sanrio themed Calpis Ripe Kyoho Grapes and Calpis Ripe White Peach bottles

Each of the four beverages – Calpis, Calpis 60% Less Sugar, Calpis Ripe Kyoho Grapes, and Calpis Ripe White Peach – will feature 12 unique designs showcasing the adorable Sanrio characters enjoying the refreshing beverages.

The collectible aspect adds an extra layer of fun. Consumers can collect bottles featuring their favorite characters or complete sets of each beverage.

The back of each bottle will also feature interactive quizzes about Calpis, encouraging families to engage with the brand and learn more about the refreshing beverage.

The back of each bottle will include themed quizzes

Calpis, a beloved drink crafted from domestic raw milk through a century-old natural fermentation process, offers a unique blend of sweet and sour flavors.

The collaboration with Sanrio reflects the brand’s commitment to promoting healthy living and fostering positive connections through shared experiences.

Source, Images: PR Times