‘What in “Hell” is bad?’ pop up shop opens in Osaka and Tokyo

Last Updated on March 31, 2025

Event Overview

A new pop up shop for popular otome game ‘What in Hell is bad?’ is due to open in Osaka’s Abeno Lucbus from the 26th of April and Tokyo’s Ikebukuro Parco from the 16th of May.

The event will have newly designed merchandise based around a butler theme and purchase bonuses for customers.

Merchandise

A wide variety of goods will be on sale, including keychains, mugs, acrylic stands and more.

The full range of products available can be found on the official website.

Lottery

For every 3,000 yen spent on merchandise at the event, customers will be entered into a lottery with the chance to win the following prizes:

• A Prize: Extra large acrylic figures – 98 prizes, 7 types in total
• B Prize: Mini acrylic art – 420 prizes, 2 types in total
• C Prize: Bromide (random) – 16 types in total

Purchase Bonus

Customers who spend over 3,000 yen on merchandise at the event will receive an exclusive illustration card.

Participating Stores

Osaka:

• Venue: Abeno Hoop 4F Abeno Lucbus
• Event Period: April 26th (Saturday) – May 6th (Tuesday, holiday) 2025
• Business Hours: 11:00-19:00

Tokyo:

• Venue: Ikebukuro P’PARCO 3F THE Chara SHOP
• Event Period: May 16th (Friday) – June 3rd (Tuesday) 2025
• Business Hours: 11:00-21:00 (final day 6/3 closes at 18:00)

Event Details