The Apothecary Diaries ~School Diaries~ event to be held at anime stores across Japan

Last Updated on April 4, 2025

A new special goods fair for The Apothecary Diaries ~School Diaries~ will take place at Animate stores nationwide from the 18th April.

The Apothecary Diaries ~School Diaries~ was originally released on April Fool’s Day 2025 to tease a fictional mystery/dating sim game based on The Apothecary Diaries.

A trailer was released showing Maomao interacting with other characters from the series in the fictional school setting:

With the fan reception to this fictional project being overwhelmingly positive, Animate stores across Japan will offer fans the chance to get exclusive illustration cards showing artwork from ~School Diaries~ as part of a new “Animate Fair”.

Current information suggests that merchandise based on the ~School Diaries~ project may be created and sold at the event.

An exclusive purchase bonus will be available for customers who purchase over a set amount.

Merchandise

The above images are example products only and products available during the event may vary between stores.

The full range of products available can be found on the official website.

Purchase Bonus

For every 1,100 yen spent at the pop up shop on in stock goods or pre-order items, customers will receive 1 exclusive postcard (selected at random from 6 types).

Event Details