HoloLive English -Advent- pop up shop now open in Tokyo
Last Updated on April 25, 2025

SHIBUYA TSUTAYA’s IP Bookstore and Design Coco Co., Ltd. have announced the debut of their new brand, “AXGRIT,” celebrating the dual anniversaries of both the SHIBUYA TSUTAYA reopening and the IP Bookstore’s opening.
As the inaugural project under the “AXGRIT” banner, a special pop-up shop dedicated to “HoloLive English -Advent-” a popular brand from Cover Corporation’s “HoloLive Production,” is opening at the SHIBUYA TSUTAYA 6F IP Bookstore, starting Friday, April 25th, 2025.
The pop-up shop features a large and visually engaging booth designed to represent the “AXGRIT” world, including life-sized and 1/7 scale figures, offering fans the opportunity to experience the “HoloLive English -Advent-” members up close.
Merchandise Lineup
A wide array of merchandise featuring the talents of “HoloLive English -Advent-” is available for purchase.
Fans can look forward to collecting various items, including:
- Trading Life-Size Badges: 5 types, priced at 660 yen each (tax included).

- Trading Mini Character Badges: 5 types, priced at 660 yen each (tax included).

- Acrylic Stands: 5 types, priced at 2,420 yen each (tax included).

- Trading Mini Character Acrylic Stands: 5 types in total, priced at 880 yen each (tax included).

- Trading Mini Character Stickers: 5 types, priced at 770 yen each (tax included).

- B2 Tapestries: 5 types, priced at 3,850 yen each (tax included).

- Clear Files: 6 types, priced at 550 yen each (tax included).

- Desk Mats: 5 types, priced at 3,850 yen each (tax included).

- T-shirts (L/XXL): 5 types, priced at 5,500 yen each (tax included).

- Sweatshirts (L/XXL): 5 types, priced at 7,700 yen each (tax included).

- Stainless Steel Tumblers: 5 types, priced at 3,300 yen each (tax included).

- Acrylic Board Key Visual: 1 type, priced at 2,200 yen each (tax included).

- Tote Bag: 1 type, priced at 3,850 yen each (tax included).

Purchase Bonus
As a special bonus for shoppers, every purchase of 3,300 yen (tax included) worth of merchandise will earn you one randomly selected ID-style plastic card. There are a total of 5 unique designs to collect.

Venue Information
- Venue: SHIBUYA TSUTAYA 6F IP Bookstore
- Dates: Starting Friday, April 25th, 2025