Bayonetta 15th anniversary pop-up store opens in Tokyo

Last Updated on March 16, 2025

Iijan, a Hong Kong-based goods creator team specializing in the planning, production, and global distribution of products based on Japanese anime and game intellectual property, will be hosting a limited-time pop-up store centered around the 15th anniversary of the release of the climax action game “Bayonetta.”

This project, initially implemented in Hong Kong during January 2025 to commemorate the 15th anniversary of “Bayonetta,” a landmark action game with a dedicated global fanbase, has been restructured for its Japanese iteration, with a primary focus on merchandise sales.

The 30 limited-edition products, which received significant positive feedback in Hong Kong, will now be made available to customers in Japan.

The event in Japan has been planned by Bandai Namco Amusement Inc. and will be hosted at their facility, Bandai Namco Cross Store Akihabara Atre.

To facilitate the realization of this pop-up store, close collaboration was established with Iijan and PlatinumGames.

With their assistance, a variety of limited-edition products were planned, encompassing the oversight of merchandise design and the provision of materials to authentically recreate the game’s immersive world.

Furthermore, valuable advice and feedback were received from Mari Shimazaki, the character designer for Bayonetta, contributing to the creation of genuine merchandise worthy of celebrating the 15th anniversary.

A key highlight of the project is an original illustration by Shimazaki, depicting a scene in which Bayonetta makes a sudden appearance against the backdrop of Hong Kong’s picturesque night view, visiting the Hong Kong branch of the bar “The Gates of Hell.”

Merchandise

The product lineup will consist of 30 distinct items, encompassing merchandise inspired by the in-game bar “The Gates of Hell,” as well as Bayonetta fan goods commemorating the store’s opening.

Let’s take a look at some of the items that will be on sale in closer detail!

Bayonetta Sitting Plush Toy (BIG & Mascot Sizes)

Iijan’s signature sitting plush toy, based on Bayonetta, the surviving Umbra Witch, has been created. The large size, measuring 20cm, is ideal for room decoration. The 9cm mascot is perfect for on-the-go carrying or as a gift. The mascot includes a vinyl pouch.

Demon World Bandana

The demon bandana is inspired by Bayonetta’s Bullet Arts and Wicked Weave. The silhouette of the fan-favorite technique, the Afterburner Kick, is also visible.

The Gates of Hell Cap

The center features a large embroidered image of Bayonetta’s signature guns, Scarborough Fair. The hidden print of the magic circle on the underside of the brim is also a notable feature.

Result Medal-Style Badge Collection (8 types, blind boxed)

Bayonetta fans will be reminded of the familiar moments when medals are awarded for each verse. Eight different designs are available, ranging from Stone to Pure Platinum. Designs of characters that do not appear on the result medals in the game are also included.

• Size: 35mmΦ
• Price: 660 yen each (tax included, randomly included, complete set with BOX purchase)

A wide range of other items will be available including T-Shirts, tote bags, sweatshirts, caps and more:

Event Details

Nearest Station

Akihabara Station

Yamanote Line

Keihin-Tohoku Line

Chuo-Sobu Line